Digital Audit For

Chatman-Harris Funeral Home

We’ve conducted a digital infrastructure audit to identify opportunities that support and extend your on-air presence. This report outlines your website performance, domain health, and social media engagement — all critical to maximizing the impact of your advertising investment.

What you'll see in this report:

  • ✅ Page speed scores for mobile and desktop visitors
  • ✅ Technical health of your domain (SSL, indexing, etc.)
  • ✅ Presence and engagement across social platforms
  • ✅ Key gaps that may be affecting visibility or lead capture
  • ✅ Actionable recommendations to strengthen your digital presence

Your website’s technical performance directly impacts user experience and lead conversion. We analyze both mobile and desktop performance to highlight any friction in the browsing journey that may be costing you business.

Mobile

Speed:

11
/ 100
11

Accessibility

87
/ 100
87

SEO

92
/ 100
92

Desktop

Speed:

38
/ 100
38

Accessibility

91
/ 100
91

SEO

92
/ 100
92

Summary:

Despite high marks in SEO (92) and accessibility (87–91), the website's core performance is severely hindered by extremely low speed scores — 11 on mobile and 38 on desktop — which significantly impact usability and load times. Best practices hover in the upper 70s, showing room for technical improvement, but the user experience is likely to suffer unless speed and load optimization issues are addressed directly.

Domain Health

Beyond speed, your domain's technical integrity affects how search engines and users perceive your site. We evaluate DNS status, SSL security, indexing, and crawlability to ensure your site is visible, safe, and functioning as it should.

DNS/SSL Health:

Valid SSL; DNS resolves

Blacklist Status:

Clean

Google Safe Browsing:

Safe

Indexing/Crawlability:

Indexed, sitemap present
70

Summary:

The domain is fully secure and indexed, with no blacklist or safety concerns present. SSL is valid, DNS resolves properly, and the site is safely browsable. These indicators confirm the site’s foundation is sound from a technical perspective.

Social Media Presence

Social platforms are critical for brand visibility and engagement. We assess your activity, follower base, and interaction levels across key networks to identify opportunities for improvement and increased reach.

Facebook

Status:

Not Found

Followers:

0

Rating:

0
0

Instagram

Status:

Not Found

Followers:

0

Rating:

0
0

LinkedIn

Status:

Idle

Followers:

0

Rating:

10
10

X / Twitter

Status:

Not Found

Followers:

0

Rating:

0
0

Tik-Tok

Status:

Not Found

Followers:

0

Rating:

0
0

YouTube

Status:

Subscribers:

Rating:

0

Summary:

No active social accounts were found for the brand across major platforms. While a placeholder LinkedIn profile exists, it is inactive and lacks branding, posts, or follower base. The business is missing a key opportunity to extend reach, trust, and engagement across social platforms — a major gap for reputation-driven services like funeral care.

Overall Score

This overall score reflects the combined strength of your website performance, domain health, and social media presence. It’s a high-level snapshot of how prepared your digital infrastructure is to support and extend your current TV advertising efforts.

Overall:

38
/ 100

Strong Digital Foundation

Your digital infrastructure is strong and well-aligned with your active TV campaign. Key systems are in place, and only minor refinements are needed to further strengthen performance across channels. You're in an excellent position to build on this momentum.

Room to Strengthen Your Digital Presence

Your digital presence has a functional foundation, but there are gaps holding it back from fully supporting your advertising efforts. Improving performance, visibility, and consistency across platforms will make a meaningful difference in campaign impact.

Immediate Opportunities for Digital Improvement

Core digital systems are either missing or underperforming, which is likely limiting the effectiveness of your media investment. Addressing these foundational issues will unlock more value from your campaign and improve long-term results.
38

Key Issues

Below are the most critical issues identified during the audit. These items may be limiting your visibility, slowing down user experience, or reducing the effectiveness of your current advertising efforts. Addressing these gaps can help ensure your campaigns are fully supported across all digital touchpoints.

  • Mobile speed is critically low (11), significantly hindering usability.
  • Desktop performance is also poor (38), impacting first impressions.
  • No active or visible social media presence across platforms.
  • Domain has no sitemap.xml file, potentially limiting indexability.
  • “Our Staff” page lacks bios or photos — in a trust-driven industry like funeral services, this absence weakens personal connection and credibility.
  • Recommendations

    Based on our findings, we’ve outlined clear, actionable steps to improve your digital presence. These recommendations are designed to align with your active TV campaign and strengthen overall performance across web, search, and social platforms.

  • Prioritize mobile speed optimization through media compression, script deferment, and hosting improvements.
  • Establish branded profiles across Facebook, Instagram, and LinkedIn to build credibility.
  • Refresh the LinkedIn presence with accurate branding, company info, and regular posts.
  • Improve desktop performance with image optimization and cleaner code structure.
  • Consider modernizing site structure to better support mobile-first indexing and accessibility.
  • This report was developed by Primedia Digital as a courtesy evaluation based on publicly available information and limited access to digital assets. It is intended solely for informational purposes to help identify areas of potential improvement and does not constitute a binding agreement, guarantee, or contractual obligation of services.

    The contents of this audit are proprietary and confidential, and may not be reproduced, distributed, or shared without prior written consent. Any recommendations provided herein are offered in good faith and do not imply required action or endorsement.