Digital Audit For

Children's Discovery Museum of San Jose

We’ve conducted a digital infrastructure audit to identify opportunities that support and extend your on-air presence. This report outlines your website performance, domain health, and social media engagement — all critical to maximizing the impact of your advertising investment.

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What you'll see in this report:

  • ✅ Page speed scores for mobile and desktop visitors
  • ✅ Technical health of your domain (SSL, indexing, etc.)
  • ✅ Presence and engagement across social platforms
  • ✅ Key gaps that may be affecting visibility or lead capture
  • ✅ Actionable recommendations to strengthen your digital presence

Website Performance

https://www.cdm.org/

Your website’s technical performance directly impacts user experience and lead conversion. We analyze both mobile and desktop performance to highlight any friction in the browsing journey that may be costing you business.

Mobile

Speed:

45
/ 100
45

Accessibility

83
/ 100
83

SEO

85
/ 100
85

Desktop

Speed:

50
/ 100
50

Accessibility

83
/ 100
83

SEO

85
/ 100
85

Summary:

The website demonstrates moderate performance metrics. Mobile speed scores are below average, which may impact user engagement on handheld devices. Desktop speed is slightly better but still leaves room for improvement. Accessibility and SEO scores are consistent across both platforms, indicating a well-structured and compliant website.

Domain Health

Beyond speed, your domain's technical integrity affects how search engines and users perceive your site. We evaluate DNS status, SSL security, indexing, and crawlability to ensure your site is visible, safe, and functioning as it should.

DNS/SSL Health:

Valid SSL, DNS resolves

Blacklist Status:

Clean

Google Safe Browsing:

Safe

Indexing/Crawlability:

Indexed, sitemap present
70

Summary:

The domain exhibits strong technical health. SSL certification is valid, DNS resolves correctly, and the site is indexed with a sitemap present. Google Safe Browsing reports no issues. A favicon is present and displays correctly in browser tabs, enhancing brand recognition.

Social Media Presence

Social platforms are critical for brand visibility and engagement. We assess your activity, follower base, and interaction levels across key networks to identify opportunities for improvement and increased reach.

Facebook

Status:

Active

Followers:

23000

Rating:

90
90

Instagram

Status:

Active

Followers:

7460

Rating:

90
90

LinkedIn

Status:

Idle

Followers:

2000

Rating:

65
65

X / Twitter

Status:

Idle

Followers:

1486

Rating:

75
75

Tik-Tok

Status:

Not Found

Followers:

Rating:

YouTube

Status:

Subscribers:

Rating:

Summary:

The museum maintains active profiles across major social media platforms. Facebook and Instagram have the highest follower counts, reflecting strong community engagement. LinkedIn and X (Twitter) are also active but have comparatively lower follower numbers. No active TikTok account was found. All active social media profiles are linked from the website, facilitating user access and improving cross-platform visibility.

Overall Score

This overall score reflects the combined strength of your website performance, domain health, and social media presence. It’s a high-level snapshot of how prepared your digital infrastructure is to support and extend your current TV advertising efforts.

Overall:

76
/ 100

Strong Digital Foundation

Your digital infrastructure is strong and well-aligned with your active TV campaign. Key systems are in place, and only minor refinements are needed to further strengthen performance across channels. You're in an excellent position to build on this momentum.

Room to Strengthen Your Digital Presence

Your digital presence has a functional foundation, but there are gaps holding it back from fully supporting your advertising efforts. Improving performance, visibility, and consistency across platforms will make a meaningful difference in campaign impact.

Immediate Opportunities for Digital Improvement

Core digital systems are either missing or underperforming, which is likely limiting the effectiveness of your media investment. Addressing these foundational issues will unlock more value from your campaign and improve long-term results.
76

Key Issues

Below are the most critical issues identified during the audit. These items may be limiting your visibility, slowing down user experience, or reducing the effectiveness of your current advertising efforts. Addressing these gaps can help ensure your campaigns are fully supported across all digital touchpoints.

  • Mobile and desktop speed scores are below recommended levels.
  • Domain authority is moderate.
  • No active TikTok account was found.
  • Social reach on LinkedIn and X (Twitter) is comparatively low.

    • Recommendations

    Based on our findings, we’ve outlined clear, actionable steps to improve your digital presence. These recommendations are designed to align with your active TV campaign and strengthen overall performance across web, search, and social platforms.

  • Improve load speed via image optimization and caching.
  • Expand social media strategy to boost LinkedIn and X (Twitter) engagement.
  • Consider establishing a TikTok presence to reach younger demographics.
  • Continue leveraging strong SEO and accessibility foundations.
    • This report was developed by Primedia Digital as a courtesy evaluation based on publicly available information and limited access to digital assets. It is intended solely for informational purposes to help identify areas of potential improvement and does not constitute a binding agreement, guarantee, or contractual obligation of services.

    The contents of this audit are proprietary and confidential, and may not be reproduced, distributed, or shared without prior written consent. Any recommendations provided herein are offered in good faith and do not imply required action or endorsement.