Digital Audit For
Mancini Law
We’ve conducted a digital infrastructure audit to identify key opportunities for improving your online foundation.
This report covers your website performance, domain health, and social media presence — all essential components in building visibility, trust, and long-term marketing effectiveness.
Whether you're running a TV campaign, focused on digital outreach, or just getting started, this snapshot helps ensure you're ready to support and scale your efforts.
What you'll see in this report:
- ✅ Page speed scores for mobile and desktop visitors
- ✅ Technical health of your domain (SSL, indexing, etc.)
- ✅ Presence and engagement across social platforms
- ✅ Key gaps that may be affecting visibility or lead capture
- ✅ Actionable recommendations to strengthen your digital presence
Website Performance
https://www.mancinilaw.com/Your website’s technical performance directly impacts user experience and lead conversion. We analyze both mobile and desktop performance to highlight any friction in the browsing journey that may be costing you business.
Mobile
Speed:
Accessibility
SEO
Desktop
Speed:
Accessibility
SEO
Summary:
Strengths
- Clear Value Proposition: “Maximum Justice. Maximum Results.” is strong language for legal marketing. Repeated visual emphasis and placement above the fold help anchor their brand.
- Mobile-Friendly Structure: Despite some performance issues, the layout and CTA (phone number, consultation) are optimized for mobile access.
- Strong Compliance & Trust Signals:
- Active Google review badge (4.8 stars)
- Bar license footer
- Secure (HTTPS)
- Legal disclaimers and ADA notice present
Key Issues
- Poor Mobile Performance (41 score)
The site is sluggish on mobile due to blocking scripts, unoptimized assets, or possible render delay. This will hurt bounce rate and lead generation from mobile traffic — which is critical in legal markets. - Desktop Performance Only Moderate (62 score)
Though better than mobile, desktop still shows a large total blocking time (580 ms), and an LCP of 2.1s — indicating heavier elements or slow server response. - Background media creates visual duplication
The homepage hero uses a background video that appears to tile vertically or repeat due to CSS misconfiguration. This causes the primary tagline “Maximum Justice Maximum Results” to look duplicated on scroll or render. While it’s likely a single element, the visual repetition is distracting and undermines the site’s professionalism. - Visual Clutter & Contrast
Several overlapping text blocks (including over the city skyline image) suffer from contrast issues or cramped spacing. These should be refined for legibility and design balance. - Missed Opportunity for Differentiation
While the brand does a good job reinforcing strength and professionalism, there’s very little unique storytelling, lawyer positioning, or practice area clarity. Nothing visually sets the site apart from a dozen other PI firms. - Add a custom 404 page that includes a clear message, site nav, and CTA (“Back to Home” or “Free Case Evaluation”).
- Review heading hierarchy for semantic SEO integrity — ensure H1 is unique, and supporting headers (H2, H3) follow meaningful structure.
Domain Health
Beyond speed, your domain's technical integrity affects how search engines and users perceive your site. We evaluate DNS status, SSL security, indexing, and crawlability to ensure your site is visible, safe, and functioning as it should.
DNS/SSL Health:
Blacklist Status:
Google Safe Browsing:
Indexing/Crawlability:
Domain Value: $
Limited Digital Footprint
This domain has minimal valuation, indicating little brand authority, backlink strength, or traffic history. There's likely no meaningful digital presence yet.
Moderate Brand Value
This domain holds moderate equity, likely due to some backlinks, name relevance, or consistent use. It provides a decent base to build upon but lacks standout performance indicators.
Strong Digital Asset
This domain demonstrates high brand value — likely from a mix of keyword relevance, backlink depth, search presence, and age. It’s well-positioned for SEO and marketing initiatives.
Summary:
Strengths
- SSL certificate is active and functioning properly across the site.
- Sitemap is present and accessible at expected location, aiding in search engine indexing.
- Two valid Google Ads tags detected (
AW-17178914690,AW-388643327) — suggests active paid campaigns are being tracked. - Clean, readable URL structure throughout the site.
Key Issues
- Mobile performance is critically low (41) and desktop performance is underwhelming (62). This likely impacts organic visibility and paid ad quality scores, especially for mobile-first traffic.
- No branded 404 page — entering invalid URLs results in a generic error screen with no navigation or helpful content.
- No clear signal of Google Search Console or Analytics presence — though ads tracking is active, there's no visible confirmation of organic tracking integration (may exist in the backend).
Recommendations
- Address mobile load issues at the infrastructure level (hosting, asset delivery, script timing) to improve Google Ads performance and user retention.
- Ensure that Google Search Console and Analytics are both installed and verified for ongoing SEO insights and site health monitoring.
Social Media Presence
Social platforms are critical for brand visibility and engagement. We assess your activity, follower base, and interaction levels across key networks to identify opportunities for improvement and increased reach.
Summary:
Strengths
- Multi-Platform Presence
Active profiles exist on:- Facebook: facebook.com/share/1AGpM1EhNq
- Instagram: @mancinilawgroup
- Twitter/X: @mancinilawgroup
- LinkedIn: Company Page and Anthony Mancini Profile
- Consistent Branding Across Channels
Logo, firm name, and location are consistent across all platforms. This supports trust and discoverability. - Basic Content Strategy Appears in Place
Instagram and Facebook contain firm-related imagery and updates. Pages aren’t empty or abandoned.
Key Issues
- Low Engagement / Minimal Content Volume
Posts are sparse and engagement (likes, comments, shares) is limited. This may suggest the pages exist more for presence than active strategy.
Recommendations
- Post 2–3x per week with a mix of:
- FAQs and legal tips (injury law, insurance disputes, etc.)
- Case results (where allowed)
- Team spotlights and behind-the-scenes photos
- Local involvement or cause-based posts
- Repurpose Google reviews as quote graphics on Instagram/Facebook to build trust visually.
- Consider video content, even if it’s short-form — “1-Minute Tips” or firm intro clips perform well in legal markets.
- Use LinkedIn more actively for professional credibility and B2B referrals — even resharing blog content or legal news shows authority.
Overall Score
This overall score reflects the combined strength of your website performance, domain health, and social media presence. It offers a high-level snapshot of how well your digital infrastructure is positioned to support visibility and engagement — whether through TV advertising, digital campaigns, or a mix of both.
Overall:
Strong Digital Foundation
Room to Strengthen Your Digital Presence
Immediate Opportunities for Digital Improvement
Key Issues
Below are the most critical issues identified during the audit. These items may be limiting your visibility, slowing down user experience, or reducing the effectiveness of your current advertising efforts. Addressing these gaps can help ensure your campaigns are fully supported across all digital touchpoints.
- Mobile performance is poor (41), and desktop speed is mediocre — slow loads may impact both ad quality and bounce rate.
- Homepage background video is tiling/repeating due to CSS misconfiguration, creating a distracting and unpolished appearance.
- Messaging lacks clarity — the same phrase is repeated, and the value proposition is not well differentiated or visually prioritized.
- Social profiles are active but minimally leveraged — average posting volume, limited engagement.
- No custom 404 page and no visible analytics tag — limiting visibility into user behavior and hurting trust during site errors.
Recommendations
Based on our findings, we’ve outlined clear, actionable steps to improve your digital presence. These recommendations are designed to strengthen performance across web, search, and social platforms — whether you’re running TV campaigns, digital ads, or building awareness through other channels.
- Optimize mobile load times by compressing media, deferring unused scripts, and improving server response.
- Fix the background media behavior — set to
background-size: cover; background-repeat: no-repeat;to eliminate the visual repeat. - Simplify the homepage hero — one strong headline, supporting copy, and a prominent CTA. Avoid redundancy.
- Link all social channels from the website, preferably in the header or footer, and ensure consistency across platforms.
- Post regularly on Instagram, Facebook, and LinkedIn, using a mix of tips, firm updates, community activity, and Google review quotes.
- Add a branded 404 page with useful links and a call to action.
- Confirm Google Analytics/Search Console integration to improve tracking beyond just paid conversions.
The contents of this audit are proprietary and confidential, and may not be reproduced, distributed, or shared without prior written consent. Any recommendations provided herein are offered in good faith and do not imply required action or endorsement.
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