Digital Audit For

Master Blaster

We’ve conducted a digital infrastructure audit to identify opportunities that support and extend your on-air presence. This report outlines your website performance, domain health, and social media engagement — all critical to maximizing the impact of your advertising investment.

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What you'll see in this report:

  • ✅ Page speed scores for mobile and desktop visitors
  • ✅ Technical health of your domain (SSL, indexing, etc.)
  • ✅ Presence and engagement across social platforms
  • ✅ Key gaps that may be affecting visibility or lead capture
  • ✅ Actionable recommendations to strengthen your digital presence

Website Performance

https://masterblasterpowerwash.com/

Your website’s technical performance directly impacts user experience and lead conversion. We analyze both mobile and desktop performance to highlight any friction in the browsing journey that may be costing you business.

Mobile

Speed:

68
/ 100
68

Accessibility

87
/ 100
87

SEO

92
/ 100
92

Desktop

Speed:

73
/ 100
73

Accessibility

87
/ 100
87

SEO

92
/ 100
92

Summary:

Mobile speed (68) is below ideal and may contribute to higher bounce rates or poor conversion performance. Desktop speed is stronger at 73, providing a smoother experience for non-mobile users. Accessibility remains consistent across devices with a solid score of 87, and SEO metrics are strong, scoring 92 — indicating properly structured metadata and readable content.

Additional Notes:

  • The website offers a simple structure and communicates core services clearly, but several issues affect its overall performance and user experience.
    • Before/After images are a standout strength, visually demonstrating service quality and results.
    • Text overlay in the hero section presents contrast issues, making content difficult to read on certain screens.
    • HTML tags (e.g., <span>) are rendering as plain text, which detracts from professionalism and may confuse users.
    • Load speed on both mobile and desktop is below recommended thresholds, which may discourage engagement or conversions.
    • These performance gaps may limit the effectiveness of both paid advertising and organic search efforts.
    Modernizing the layout and addressing technical issues would greatly improve usability, credibility, and marketing ROI.

    • Domain Health

    Beyond speed, your domain's technical integrity affects how search engines and users perceive your site. We evaluate DNS status, SSL security, indexing, and crawlability to ensure your site is visible, safe, and functioning as it should.

    DNS/SSL Health:

    Valid SSL, DNS resolves

    Blacklist Status:

    Clean

    Google Safe Browsing:

    Safe

    Indexing/Crawlability:

    Indexed
    74

    Summary:

    The domain appears to be in good standing:

    • SSL Certificate: Active and valid, ensuring secure connections.
    • Indexing: The site is indexed by major search engines, facilitating discoverability.
    • Sitemap: A sitemap is present, aiding in search engine crawling.
    • Favicon: A favicon is displayed, contributing to brand recognition.

    Social Media Presence

    Social platforms are critical for brand visibility and engagement. We assess your activity, follower base, and interaction levels across key networks to identify opportunities for improvement and increased reach.

    Facebook

    Status:

    Not Found

    Followers:

    0

    Rating:

    0
    0

    Instagram

    Status:

    Active

    Followers:

    53

    Rating:

    50
    50

    LinkedIn

    Status:

    Not Found

    Followers:

    0

    Rating:

    0
    0

    X / Twitter

    Status:

    Not Found

    Followers:

    0

    Rating:

    0
    0

    Tik-Tok

    Status:

    Not Found

    Followers:

    0

    Rating:

    0
    0

    YouTube

    Status:

    Subscribers:

    Rating:

    0

    Summary:

    The company's social media presence is minimal:

    • Facebook: An account exists but lacks recent activity and engagement.
    • Instagram: The profile is present with limited posts and follower interaction.
    • LinkedIn, X (Twitter), TikTok: No active profiles found.

    Additionally, there are no social media links integrated into the website, making it challenging for visitors to connect with the brand on these platforms.

    Overall Score

    This overall score reflects the combined strength of your website performance, domain health, and social media presence. It’s a high-level snapshot of how prepared your digital infrastructure is to support and extend your current TV advertising efforts.

    Overall:

    54
    / 100

    Strong Digital Foundation

    Your digital infrastructure is strong and well-aligned with your active TV campaign. Key systems are in place, and only minor refinements are needed to further strengthen performance across channels. You're in an excellent position to build on this momentum.

    Room to Strengthen Your Digital Presence

    Your digital presence has a functional foundation, but there are gaps holding it back from fully supporting your advertising efforts. Improving performance, visibility, and consistency across platforms will make a meaningful difference in campaign impact.

    Immediate Opportunities for Digital Improvement

    Core digital systems are either missing or underperforming, which is likely limiting the effectiveness of your media investment. Addressing these foundational issues will unlock more value from your campaign and improve long-term results.
    54

    Key Issues

    Below are the most critical issues identified during the audit. These items may be limiting your visibility, slowing down user experience, or reducing the effectiveness of your current advertising efforts. Addressing these gaps can help ensure your campaigns are fully supported across all digital touchpoints.

  • Outdated design elements may not effectively convey the company's professionalism and quality of work.
  • Limited content depth restricts the site's ability to inform and persuade potential clients.
  • Minimal social media engagement and absence of links on the website hinder broader online visibility.

    • Recommendations

    Based on our findings, we’ve outlined clear, actionable steps to improve your digital presence. These recommendations are designed to align with your active TV campaign and strengthen overall performance across web, search, and social platforms.

  • Content Enhancement: Expand service descriptions, include customer testimonials, and showcase project portfolios to build credibility.
  • SEO Optimization: Incorporate relevant keywords, meta descriptions, and alt tags to improve search engine rankings.
  • Social Media Integration: Establish and actively maintain profiles on key platforms like Facebook, Instagram, and LinkedIn. Add corresponding links to the website to facilitate user engagement.
  • Performance Monitoring: Regularly assess website analytics to identify areas for improvement and track the effectiveness of implemented changes.
    • This report was developed by Primedia Digital as a courtesy evaluation based on publicly available information and limited access to digital assets. It is intended solely for informational purposes to help identify areas of potential improvement and does not constitute a binding agreement, guarantee, or contractual obligation of services.

    The contents of this audit are proprietary and confidential, and may not be reproduced, distributed, or shared without prior written consent. Any recommendations provided herein are offered in good faith and do not imply required action or endorsement.