Digital Audit For

Saint Sheetz

We’ve conducted a digital infrastructure audit to identify opportunities that support and extend your on-air presence. This report outlines your website performance, domain health, and social media engagement — all critical to maximizing the impact of your advertising investment.

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What you'll see in this report:

  • ✅ Page speed scores for mobile and desktop visitors
  • ✅ Technical health of your domain (SSL, indexing, etc.)
  • ✅ Presence and engagement across social platforms
  • ✅ Key gaps that may be affecting visibility or lead capture
  • ✅ Actionable recommendations to strengthen your digital presence

Website Performance

https://superezliving.com/

Your website’s technical performance directly impacts user experience and lead conversion. We analyze both mobile and desktop performance to highlight any friction in the browsing journey that may be costing you business.

Mobile

Speed:

63
/ 100
63

Accessibility

91
/ 100
91

SEO

92
/ 100
92

Desktop

Speed:

77
/ 100
77

Accessibility

91
/ 100
91

SEO

92
/ 100
92

Summary:

The website shows strong accessibility (91) and SEO (92), with a clean, structured layout and fast load times on desktop. Mobile performance is moderate (63), which may reduce conversion from mobile traffic.

  • Before/After images on product pages are a strength, offering compelling proof of product quality.
  • Hero images, however, are AI-generated and awkward — including distorted hands and confusing poses that undermine trust.
  • Text overlay in the hero section has contrast issues, affecting readability.
  • Visible span tags appear as raw HTML in some areas.
  • These gaps limit the impact of paid campaigns and affect brand perception.

Domain Health

Beyond speed, your domain's technical integrity affects how search engines and users perceive your site. We evaluate DNS status, SSL security, indexing, and crawlability to ensure your site is visible, safe, and functioning as it should.

DNS/SSL Health:

Valid SSL, DNS resolves

Blacklist Status:

Clean

Google Safe Browsing:

Safe

Indexing/Crawlability:

Sitemap present
70

Summary:

SSL is valid, DNS resolves correctly, and Google Safe Browsing shows no issues. The site is indexed, and a sitemap is present. However, no favicon is set, which can make the brand feel unfinished or generic in browser tabs.

Social Media Presence

Social platforms are critical for brand visibility and engagement. We assess your activity, follower base, and interaction levels across key networks to identify opportunities for improvement and increased reach.

Facebook

Status:

Active

Followers:

39

Rating:

70
70

Instagram

Status:

Active

Followers:

97

Rating:

85
85

LinkedIn

Status:

Active

Followers:

15

Rating:

60
60

X / Twitter

Status:

Active

Followers:

12

Rating:

45
45

Tik-Tok

Status:

Active

Followers:

6

Rating:

35
35

YouTube

Status:

Subscribers:

Rating:

35

Summary:

Saint Sheetz has active accounts across all major platforms, with the strongest presence on Instagram (97 followers) and Facebook (39 followers).

  • LinkedIn, X, and TikTok are present but have low followings and minimal content.
  • Social links are present on the site, but they open in the same tab — causing full navigation away from the site, which disrupts user flow.

Overall Score

This overall score reflects the combined strength of your website performance, domain health, and social media presence. It’s a high-level snapshot of how prepared your digital infrastructure is to support and extend your current TV advertising efforts.

Overall:

71
/ 100

Strong Digital Foundation

Your digital infrastructure is strong and well-aligned with your active TV campaign. Key systems are in place, and only minor refinements are needed to further strengthen performance across channels. You're in an excellent position to build on this momentum.

Room to Strengthen Your Digital Presence

Your digital presence has a functional foundation, but there are gaps holding it back from fully supporting your advertising efforts. Improving performance, visibility, and consistency across platforms will make a meaningful difference in campaign impact.

Immediate Opportunities for Digital Improvement

Core digital systems are either missing or underperforming, which is likely limiting the effectiveness of your media investment. Addressing these foundational issues will unlock more value from your campaign and improve long-term results.
71

Key Issues

Below are the most critical issues identified during the audit. These items may be limiting your visibility, slowing down user experience, or reducing the effectiveness of your current advertising efforts. Addressing these gaps can help ensure your campaigns are fully supported across all digital touchpoints.

  • Mobile performance is below ideal levels, especially for an eCommerce site.
  • Hero images are awkward and visibly AI-generated, which hurts brand credibility.
  • No favicon is present, which weakens brand consistency.
  • Social accounts have limited followers and lack platform-specific creative strategy.

    • Recommendations

    Based on our findings, we’ve outlined clear, actionable steps to improve your digital presence. These recommendations are designed to align with your active TV campaign and strengthen overall performance across web, search, and social platforms.

  • Replace AI imagery with professional, lifestyle-driven product photography.
  • Improve mobile performance through asset compression and code optimization.
  • Add a favicon to enhance brand presence across browser tabs and bookmarks.
  • Create a more intentional content strategy to grow TikTok, X, and LinkedIn with platform-relevant content.
  • Utilize video as the most crucial medium to increase audience engagement; product testimonial videos, once you have them
    • This report was developed by Primedia Digital as a courtesy evaluation based on publicly available information and limited access to digital assets. It is intended solely for informational purposes to help identify areas of potential improvement and does not constitute a binding agreement, guarantee, or contractual obligation of services.

    The contents of this audit are proprietary and confidential, and may not be reproduced, distributed, or shared without prior written consent. Any recommendations provided herein are offered in good faith and do not imply required action or endorsement.