Digital Audit For
Sunshine Dental
We’ve conducted a digital infrastructure audit to identify key opportunities for improving your online foundation.
This report covers your website performance, domain health, and social media presence — all essential components in building visibility, trust, and long-term marketing effectiveness.
Whether you're running a TV campaign, focused on digital outreach, or just getting started, this snapshot helps ensure you're ready to support and scale your efforts.
What you'll see in this report:
- ✅ Page speed scores for mobile and desktop visitors
- ✅ Technical health of your domain (SSL, indexing, etc.)
- ✅ Presence and engagement across social platforms
- ✅ Key gaps that may be affecting visibility or lead capture
- ✅ Actionable recommendations to strengthen your digital presence
Website Performance
https://www.sunshinedentalnm.com/Your website’s technical performance directly impacts user experience and lead conversion. We analyze both mobile and desktop performance to highlight any friction in the browsing journey that may be costing you business.
Mobile
Speed:
Accessibility
SEO
Desktop
Speed:
Accessibility
SEO
Summary:
Strengths
- Comprehensive service listings include general dentistry, cleanings, implants, gum therapy, dentures, and more.
- Contact information is easily accessible across pages, including address, hours, phone number, and a web contact form.
- Testimonials page is included, offering patient feedback and trust-building content - these are GREAT and could be a much more prominent feature.
- SEO structure is intact — pages are indexable, titles and meta descriptions are present.
Areas for Improvement
- No legal disclaimers, privacy policy, or ADA statement present — standard for healthcare websites and expected by both users and compliance standards.
- No favicon or webclip icon — the site still uses WordPress’s default, reducing brand consistency.
- Very poor performance scores — large uncompressed images and blocking scripts contribute to excessive load times, especially on mobile.
- Redundant and flat navigation structure. Several pages could be combined or reorganized for better usability and focus.
- No visible link to the Facebook page — though it exists, there is no on-site path for users to find it.
Form Delivery Issue
- The contact form appears functional on the front end, but recent feedback suggests submissions are not reaching the office.
- It is likely that form notification emails are either:
- Still routed to an old marketing company’s inbox, or
- Failing silently due to missing SMTP configuration in WordPress.
- There is no success message or redirect after submission, which adds to confusion and lack of clarity for users.
Recommendations
- Add a hero section with a clear headline, short subtext, and an immediate call-to-action (e.g. schedule, call now).
- Enable a custom favicon and mobile webclip icon for better branding across devices.
- Compress and lazy-load images, eliminate unnecessary plugins or scripts, and consider hosting upgrades to resolve load time issues.
- Include visual content on key pages: photos of the office, staff, or service icons to add context and trust.
- Fix form delivery:
- Check the form notification settings in WPForms (or equivalent plugin).
- Update the recipient email to an active staff address.
- Add SMTP email delivery (e.g., WP Mail SMTP) to ensure deliverability.
- Include a visible success message or redirect confirmation after submission.
Domain Health
Beyond speed, your domain's technical integrity affects how search engines and users perceive your site. We evaluate DNS status, SSL security, indexing, and crawlability to ensure your site is visible, safe, and functioning as it should.
DNS/SSL Health:
Blacklist Status:
Google Safe Browsing:
Indexing/Crawlability:
Domain Value: $
779
Limited Digital Footprint
This domain has minimal valuation, indicating little brand authority, backlink strength, or traffic history. There's likely no meaningful digital presence yet.
Moderate Brand Value
This domain holds moderate equity, likely due to some backlinks, name relevance, or consistent use. It provides a decent base to build upon but lacks standout performance indicators.
Strong Digital Asset
This domain demonstrates high brand value — likely from a mix of keyword relevance, backlink depth, search presence, and age. It’s well-positioned for SEO and marketing initiatives.
Summary:
Strengths
- SSL is active and configured properly — the site loads securely via HTTPS.
- Sitemap is present and accessible, supporting search engine indexing and crawlability.
- Not blacklisted or flagged — clean DNS resolution, safe browsing status, and no indexing issues detected.
- SEO fundamentals are solid — SEO score of 92 with accessible markup and best practices in place.
Key Issues
- No Google Analytics tracking detected — site does not currently have integrated tracking, which limits visibility into user behavior and lead attribution.
- Severe performance issues
- Mobile performance score: 53
- Desktop performance score: 25
- Major delays in Largest Contentful Paint (14.9s desktop, 68.6s mobile) suggest bloated assets or unoptimized hosting.
- Image optimization is poor — over 15 MB of image data could be compressed or converted to modern formats (WebP).
- No branded favicon or webclip icon — site uses the default WordPress icon, reducing brand polish and hurting cross-platform trust signals.
Recommendations
- Implement analytics and/or conversion tracking, even if not running paid campaigns — at minimum, use Google Analytics or GA4 for behavioral insights.
- Compress and convert large images — switch to WebP format, resize oversized files, and lazy-load where possible.
- Address performance bottlenecks — investigate hosting environment, enable caching, and reduce render-blocking scripts.
- Add a custom favicon and webclip icon — essential for mobile browsing, saved bookmarks, and general brand consistency.
- Ensure Search Console is connected to monitor indexation, errors, and visibility trends directly from Google.
Social Media Presence
Social platforms are critical for brand visibility and engagement. We assess your activity, follower base, and interaction levels across key networks to identify opportunities for improvement and increased reach.
Summary:
Strengths
- Facebook Page Exists
The practice has a live Facebook business page, which is still indexed and accessible:
facebook.com/sunshinedentalnm- Basic contact info and page structure are in place.
- Name, city, and website match the business — helps with basic trust signals.
Key Issues
- Severely Outdated and Incomplete
- Profile image is low resolution and does not match the branding currently used on the website.
- No cover image/banner — the page looks incomplete and unmaintained at first glance.
- No consistent posting history — timeline is either inactive or contains sporadic, outdated posts.
- No reviews, no community interaction, and no messaging tools enabled.
- No Link from Website to Facebook
- The main website (sunshinedentalnm.com) does not link to the Facebook page at all. This hurts discoverability and breaks continuity for users looking to validate or engage socially.
- No Presence on Other Platforms
- No active Instagram, TikTok, or LinkedIn profiles found. This is a missed opportunity — especially for a visual, community-based service like dentistry, which performs well on platforms like Instagram.
Recommendations
- Update the Facebook profile
- Upload a proper logo or professionally cropped image.
- Add a clean banner/cover photo that aligns with the website branding.
- Ensure the "About" section, hours, and contact info are accurate.
- Start regular posting (even 1x/week)
- Before/after photos, patient testimonials, staff introductions, holiday messages, and oral health tips all work well.
- Use Facebook to show practice culture, friendliness, and community involvement.
- Link Facebook from the website
- Add a social icon or footer link to close the trust gap and give users a clear next step for engagement.
- Explore Instagram
- Short videos, patient transformations, and behind-the-scenes moments perform very well for local dental offices.
- Enable messaging or chat tools
- Facebook Messenger or third-party chat integrations can drive leads, especially for users browsing after hours.
Overall Score
This overall score reflects the combined strength of your website performance, domain health, and social media presence. It offers a high-level snapshot of how well your digital infrastructure is positioned to support visibility and engagement — whether through TV advertising, digital campaigns, or a mix of both.
Overall:
Strong Digital Foundation
Room to Strengthen Your Digital Presence
Immediate Opportunities for Digital Improvement
Key Issues
Below are the most critical issues identified during the audit. These items may be limiting your visibility, slowing down user experience, or reducing the effectiveness of your current advertising efforts. Addressing these gaps can help ensure your campaigns are fully supported across all digital touchpoints.
- Severe performance delays on both mobile and desktop due to large images and inefficient delivery.
- Homepage lacks hierarchy, with no defined call-to-action or clear messaging structure.
- Contact form submissions appear to fail silently, likely due to outdated notification routing or missing SMTP configuration.
- No favicon or webclip icon in place — the site still uses the WordPress default.
- Visual branding is minimal, with no staff imagery, service visuals, or UI polish.
- Facebook presence is outdated and unlinked from the site. No other platforms found.
- Navigation is redundant and lacks logical grouping of content.
Recommendations
Based on our findings, we’ve outlined clear, actionable steps to improve your digital presence. These recommendations are designed to strengthen performance across web, search, and social platforms — whether you’re running TV campaigns, digital ads, or building awareness through other channels.
- Add a structured hero section with headline, subtext, and call-to-action.
- Fix the contact form by confirming the recipient email in WPForms and configuring SMTP delivery to avoid failed submissions.
- Compress and reformat large images, enable lazy-loading, and reduce render-blocking scripts to improve load times.
- Add a custom favicon and mobile webclip icon to reflect current branding.
- Restructure navigation to group relevant content and minimize clutter.
- Include visual assets (staff photos, icons, service illustrations) to make the site more inviting and trustworthy.
- Update the Facebook page with proper branding and recent posts, and link it from the website.
- Begin regular posting or campaign activity to re-engage the local audience and improve discoverability.
The contents of this audit are proprietary and confidential, and may not be reproduced, distributed, or shared without prior written consent. Any recommendations provided herein are offered in good faith and do not imply required action or endorsement.
© 2025 Primedia Digital.