Digital Audit For
Unleashed Sports Cards
We’ve conducted a digital infrastructure audit to identify key opportunities for improving your online foundation.
This report covers your website performance, domain health, and social media presence — all essential components in building visibility, trust, and long-term marketing effectiveness.
Whether you're running a TV campaign, focused on digital outreach, or just getting started, this snapshot helps ensure you're ready to support and scale your efforts.
What you'll see in this report:
- ✅ Page speed scores for mobile and desktop visitors
- ✅ Technical health of your domain (SSL, indexing, etc.)
- ✅ Presence and engagement across social platforms
- ✅ Key gaps that may be affecting visibility or lead capture
- ✅ Actionable recommendations to strengthen your digital presence
Website Performance
https://www.unleashedsportscards.com/Your website’s technical performance directly impacts user experience and lead conversion. We analyze both mobile and desktop performance to highlight any friction in the browsing journey that may be costing you business.
Mobile
Speed:
Accessibility
SEO
Desktop
Speed:
Accessibility
SEO
Summary:
✅ Strengths
- Excellent performance and SEO scores across mobile and desktop.
- Clean navigation and functional layout support usability.
- Site communicates experience and legitimacy, with multiple trust signals like “25+ years,” service scope, and collection focus.
⚠ Key Issues & Missed Opportunities
- Poor Visual Hierarchy
Font sizes, colors, and layout structure lack clarity. The messaging is scattered — multiple competing headlines (“Collect with Confidence,” “Trusted Experts,” “Buy. Sell. Trade.”) stack without a clear hierarchy or path forward for the user. - Cards Aren’t Shown Immediately
Given the name and focus, the absence of actual cards in the initial viewport is a missed opportunity. The hero doesn’t communicate the core offering visually — it relies entirely on text. The value prop should be shown, not told. - Redundant Messaging Without Illustration
“Buy. Sell. Trade.” is strong language, but it’s repeated without reinforcement. A small card section or icon-based row that clearly demonstrates those services (e.g., cards laid out with labels: “Sell Your Cards,” “Buy Rare Singles,” “Trade With Us”) would give those words visual context and impact. - Lack of Branded Identity Expression
The nature of the product opens the door for an incredibly engaging and stylized brand — but it isn’t being leveraged. For instance:- Card listings could look like actual trading cards.
- The About or Team section could show staff as “collectible” cards with front/back flips (photo/stats).
- Interactive elements styled after familiar card or hobby UI patterns could add both playfulness and polish.
Domain Health
Beyond speed, your domain's technical integrity affects how search engines and users perceive your site. We evaluate DNS status, SSL security, indexing, and crawlability to ensure your site is visible, safe, and functioning as it should.
DNS/SSL Health:
Blacklist Status:
Google Safe Browsing:
Indexing/Crawlability:
Domain Value: $
Limited Digital Footprint
This domain has minimal valuation, indicating little brand authority, backlink strength, or traffic history. There's likely no meaningful digital presence yet.
Moderate Brand Value
This domain holds moderate equity, likely due to some backlinks, name relevance, or consistent use. It provides a decent base to build upon but lacks standout performance indicators.
Strong Digital Asset
This domain demonstrates high brand value — likely from a mix of keyword relevance, backlink depth, search presence, and age. It’s well-positioned for SEO and marketing initiatives.
Summary:
✅ Strengths
- SSL certificate is active, ensuring secure browsing across all pages.
- Sitemap is present and functional — accessible at
/sitemap.xml, which supports proper indexing. - No redirect issues, no broken canonical structure detected.
- Clean URL structure throughout the site — consistent slugs with no unnecessary parameters.
- 404 handling is active, directing users to a branded page if a non-existent URL is entered.
Social Media Presence
Social platforms are critical for brand visibility and engagement. We assess your activity, follower base, and interaction levels across key networks to identify opportunities for improvement and increased reach.
Summary:
✅ Strengths
- Active and Branded Facebook Page
facebook.com/profile.php?id=61573659112796- Custom logo and banner are in place
- Regular posting cadence with relevant updates (product releases, business activity, etc.)
- Most recent content is current, signaling the page is maintained
- Social Link Present on Website
The homepage includes a working link to the business’s Facebook page, ensuring discoverability and brand trust continuity.
⚠ Key Issues
- Follower Count Not Public
The number of likes/followers is hidden, and engagement (comments, shares) is minimal or not visible — limiting public validation. - No Other Platforms Found
No confirmed Instagram, TikTok, or YouTube under the same brand — missing an opportunity to tap into younger and more visual audiences. - Limited Community Interaction
While posts are present, there’s little sign of back-and-forth interaction with fans or customers — no replies, no Q&A, no featured user content.
Recommendations
- Encourage more community interaction — ask questions, feature customer pulls, or highlight user-submitted photos.
- Establish presence on Instagram or TikTok, where short-form product videos and reveal clips perform especially well in the collectibles niche.
- Leverage Facebook reviews if possible (enable review tab or request feedback directly from customers).
- Continue linking social accounts from the site, and consider embedding a preview feed or sharing recent posts inline.
Overall Score
This overall score reflects the combined strength of your website performance, domain health, and social media presence. It offers a high-level snapshot of how well your digital infrastructure is positioned to support visibility and engagement — whether through TV advertising, digital campaigns, or a mix of both.
Overall:
Strong Digital Foundation
Room to Strengthen Your Digital Presence
Immediate Opportunities for Digital Improvement
Key Issues
Below are the most critical issues identified during the audit. These items may be limiting your visibility, slowing down user experience, or reducing the effectiveness of your current advertising efforts. Addressing these gaps can help ensure your campaigns are fully supported across all digital touchpoints.
- Mobile performance, while acceptable, could be stronger — especially for users browsing product categories or collections on the go.
- Homepage lacks a clear initial call to action or compelling visual hook above the fold.
- Facebook is maintained but lightly engaged, with no presence yet on Instagram, TikTok, or other growth-friendly platforms.
- Social follower counts and reviews are not visible — which limits public trust signals.
Recommendations
Based on our findings, we’ve outlined clear, actionable steps to improve your digital presence. These recommendations are designed to strengthen performance across web, search, and social platforms — whether you’re running TV campaigns, digital ads, or building awareness through other channels.
Unleashed Sports Cards has a solid foundation — fast, accessible website performance, secure and indexed domain, and an active Facebook presence. While there are no critical flaws, the brand is leaving visibility and engagement on the table by not expanding across key social platforms and lacking deeper content hierarchy on the homepage.
- Refactor homepage layout with one strong headline above the fold and visible card inventory or examples immediately — whether it’s singles, graded slabs, or sealed packs, cards need to be present right away.
- Add a visual “Buy/Sell/Trade” section under the hero — could be icons, stacked cards, or a 3-column CTA area to guide user actions.
- Unify typographic hierarchy — simplify the font sizes and contrast levels to create a more deliberate user flow.
- Explore branding extensions through collectible-themed UI, especially in lower-funnel pages (About, Products, etc.). Using baseball card-style layouts, hover effects, or “flip for details” components would add energy and memorability.
- Continue content repurposing across Facebook and expand onto Instagram/TikTok, ideally with short-form video content for reveals and reactions.
The contents of this audit are proprietary and confidential, and may not be reproduced, distributed, or shared without prior written consent. Any recommendations provided herein are offered in good faith and do not imply required action or endorsement.
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