Digital Audit For

XCVI

We’ve conducted a digital infrastructure audit to identify opportunities that support and extend your on-air presence. This report outlines your website performance, domain health, and social media engagement — all critical to maximizing the impact of your advertising investment.

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What you'll see in this report:

  • ✅ Page speed scores for mobile and desktop visitors
  • ✅ Technical health of your domain (SSL, indexing, etc.)
  • ✅ Presence and engagement across social platforms
  • ✅ Key gaps that may be affecting visibility or lead capture
  • ✅ Actionable recommendations to strengthen your digital presence

Website Performance

https://www.xcvi.com/

Your website’s technical performance directly impacts user experience and lead conversion. We analyze both mobile and desktop performance to highlight any friction in the browsing journey that may be costing you business.

Mobile

Speed:

38
/ 100
38

Accessibility

88
/ 100
88

SEO

85
/ 100
85

Desktop

Speed:

66
/ 100
66

Accessibility

88
/ 100
88

SEO

85
/ 100
85

Summary:

  • Mobile performance is low (38), which may hinder conversions from users on smartphones or tablets. Speed optimizations should be a top priority.
  • Desktop speed (66) is somewhat better but still leaves room for improvement.
  • Accessibility scores are high across both mobile and desktop (88), showing a strong baseline for usability.
  • SEO is consistently strong at 85, which supports discoverability, but could benefit further from page speed improvements.
  • The visual design and site structure are polished and user-friendly, with excellent UX and easy navigation.
  • Despite the aesthetic appeal, technical shortcomings may limit the ROI from ad spend or organic search visibility if not addressed.

    • Domain Health

    Beyond speed, your domain's technical integrity affects how search engines and users perceive your site. We evaluate DNS status, SSL security, indexing, and crawlability to ensure your site is visible, safe, and functioning as it should.

    DNS/SSL Health:

    Valid SSL

    Blacklist Status:

    Clean

    Google Safe Browsing:

    Safe

    Indexing/Crawlability:

    Indexed, sitemap present
    90

    Summary:

  • Valid SSL certificate and DNS configuration confirmed—site is secure.
  • No blacklisting or safety issues flagged by Google Safe Browsing.
  • Sitemap is present and crawlable, aiding indexation across search engines.
  • Strong domain authority (90) reflects a well-established link profile and trustworthy site reputation.

    • Social Media Presence

    Social platforms are critical for brand visibility and engagement. We assess your activity, follower base, and interaction levels across key networks to identify opportunities for improvement and increased reach.

    Facebook

    Status:

    Active

    Followers:

    53000

    Rating:

    90
    90

    Instagram

    Status:

    Active

    Followers:

    32000

    Rating:

    92
    92

    LinkedIn

    Status:

    Idle

    Followers:

    3000

    Rating:

    70
    70

    X / Twitter

    Status:

    Idle

    Followers:

    2000

    Rating:

    70
    70

    Tik-Tok

    Status:

    Active

    Followers:

    59

    Rating:

    80
    80

    YouTube

    Status:

    Idle

    Subscribers:

    1000

    Rating:

    70
    80

    Summary:

  • Facebook and Instagram are highly active and well-developed, with 53,000 and 32,000 followers respectively—excellent reach and brand engagement.
  • TikTok is active but has minimal traction (59 followers); this may be an emerging channel or test effort.
  • LinkedIn and X (Twitter) accounts are technically present but currently idle, with 3,000 and 2,000 followers.
  • Notably, LinkedIn and TikTok are not linked on the website, which may be intentional based on their importance to the brand’s audience strategy.
  • Overall, the brand maintains a cohesive visual identity and content tone across platforms, with significant opportunity to re-engage dormant audiences on LinkedIn and X or expand further into TikTok with content that aligns with high-performing visuals on Instagram.

    • Overall Score

    This overall score reflects the combined strength of your website performance, domain health, and social media presence. It’s a high-level snapshot of how prepared your digital infrastructure is to support and extend your current TV advertising efforts.

    Overall:

    88
    / 100

    Strong Digital Foundation

    Your digital infrastructure is strong and well-aligned with your active TV campaign. Key systems are in place, and only minor refinements are needed to further strengthen performance across channels. You're in an excellent position to build on this momentum.

    Room to Strengthen Your Digital Presence

    Your digital presence has a functional foundation, but there are gaps holding it back from fully supporting your advertising efforts. Improving performance, visibility, and consistency across platforms will make a meaningful difference in campaign impact.

    Immediate Opportunities for Digital Improvement

    Core digital systems are either missing or underperforming, which is likely limiting the effectiveness of your media investment. Addressing these foundational issues will unlock more value from your campaign and improve long-term results.
    88

    Key Issues

    Below are the most critical issues identified during the audit. These items may be limiting your visibility, slowing down user experience, or reducing the effectiveness of your current advertising efforts. Addressing these gaps can help ensure your campaigns are fully supported across all digital touchpoints.

  • Slow mobile performance (38) significantly underperforms expectations for a modern eCommerce experience.
  • Desktop speed (66) is also under threshold for ideal performance, especially with image-heavy layouts.
  • TikTok has minimal presence, suggesting either underinvestment or missed opportunity in short-form video.
  • LinkedIn and TikTok are not linked from the website, reducing discoverability of otherwise available profiles.
  • Idle status on LinkedIn and X limits brand authority and B2B engagement potential, even if intentional.

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    Recommendations

    Based on our findings, we’ve outlined clear, actionable steps to improve your digital presence. These recommendations are designed to align with your active TV campaign and strengthen overall performance across web, search, and social platforms.

  • Optimize site speed, especially on mobile—compress large images, implement lazy loading, and audit scripts for blocking behavior.
  • Consider leveraging Core Web Vitals wins (INP, CLS, FCP) in tandem with backend performance improvements.
  • Link all active social channels in the site footer or contact areas to strengthen cross-platform engagement.
  • Re-evaluate TikTok and LinkedIn strategy—if not a core focus, ensure dormant accounts do not dilute brand presence.
  • Re-energize LinkedIn and X (if strategically relevant) to reengage followers and support future campaign distribution.
  • Maintain excellent UX and continue leveraging the site’s strong brand tone and navigational clarity—build technical performance to match the design quality.

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    This report was developed by Primedia Digital as a courtesy evaluation based on publicly available information and limited access to digital assets. It is intended solely for informational purposes to help identify areas of potential improvement and does not constitute a binding agreement, guarantee, or contractual obligation of services.

    The contents of this audit are proprietary and confidential, and may not be reproduced, distributed, or shared without prior written consent. Any recommendations provided herein are offered in good faith and do not imply required action or endorsement.