Digital Proposal for:
Baciami
Your Complete Digital Partner.
From strategy to execution, we handle every aspect of your digital presence—seamlessly and effectively.
- Strategy-Driven Approach – We craft tailored digital strategies that align with your business goals.
- Full-Service Solutions – From branding and content to paid ads and analytics, we cover it all.
- Scalable & Flexible – Whether you're starting fresh or optimizing existing efforts, we adapt to your needs.
- Data & Performance Focused – We track, measure, and refine to maximize impact and ROI.
All-in-one Digital.
Digital Strategy & Performance
Data-driven insights to craft customized plans that deliver measurable results.
Web Design &
SEO
High-performing websites and search strategies designed to drive traffic and conversions.
Paid Media & Advertising
Precision-targeted campaigns across search, social, and display to maximize ROI.
Social Media & Content Creation
Engaging content, audience growth, and brand storytelling across platforms.
Email & Marketing Automation
Smart, automated campaigns that nurture leads and increase retention.
Analytics &
Conversion
Deep insights and testing to refine strategies and improve performance.
Comprehensive Digital Solutions, Built for You
Success in digital marketing requires more than one piece—it takes a strategic, all-in-one approach. At Primedia Digital, we bring together everything you need to grow online, from websites and SEO to paid ads and automation.
We’ll work with you to create a tailored solution—whether you need a single service or a fully integrated strategy. Let’s build a plan that fits your goals.
Strategic Solutions,
Tailored for Growth.
Strategy:
Target Audience:
Affluent, style-conscious women — primarily middle-aged and older — in Boca Raton, FL and surrounding high-income zip codes. This audience values designer fashion, personal service, and exclusivity.
Platforms:
Instagram, Facebook, and YouTube — prioritized for their visual storytelling capabilities and audience reach.
Google is used as a branding channel only, to reinforce visibility and prestige when users search for related local terms.
Messaging:
Position the boutique as the go-to destination for elevated, curated fashion in South Florida — emphasizing sophistication, confidence, and luxury.
Ad Formats:
- Instagram & Facebook: Reels, carousels, story ads, and static visuals to showcase seasonal drops, styling moments, and the in-store experience
- YouTube: Brand storytelling, shop tour, or fashion editorial-style content for targeted local awareness
- Google Search: Branded keyword ads and “luxury boutique near me” coverage to maintain premium visibility
Call to Action:
Focused on in-store foot traffic:
“Visit the Boutique,” “See the Collection In Person,” and “Experience Personalized Style.”
Website Note:
A high-end, custom-built website is included with this proposal — designed not for e-commerce, but as a luxury digital showcase that aligns with the brand's exclusivity and invites in-store visits.
Budget:
Total Monthly Budget: $10,000
(Includes full website design — no additional cost. 6-month commitment recommended.)
- $5,000 – Instagram & Facebook Ads (primary visual + conversion platform)
- $3,000 – YouTube Ads (brand storytelling + boutique positioning)
- $2,000 – Google Search Ads (branded queries + luxury boutique discovery)
Expected Results*
Monthly:
Instagram & Facebook – $5,000
CPM: $12–$20 | Impressions: ~250,000–400,000
Clicks: ~2,500–5,000
In-store Prompts (directions, click-to-call, saved posts, etc.): ~75–200
Notes: Drive brand awareness, local visibility, and style engagement through Reels, carousels, and seasonal promos.
YouTube – $3,000
CPM: $18–$30 | Impressions: ~100,000–160,000
Video Views: ~75,000–120,000
Clicks: ~1,000–2,000
Notes: Showcase elegance and boutique exclusivity through visual storytelling. Great for top-of-funnel brand building.
Google Search – $2,000
CPC: $2–$5 | Clicks: ~400–1,000
Notes: Protect branded search terms like “Baciami” and ensure visibility for luxury boutique-related searches in Boca and nearby high-income areas.
*These are projected outcomes based on industry benchmarks and prior performance. Actual results may vary depending on factors such as platform behavior, creative assets, audience targeting, competition, site experience, and market conditions. Performance is not guaranteed.
Results in Motion.
Strategic, Collaborative, Transparent
Success isn’t a one-time event—it’s a process. At Primedia Digital, we work closely with you at every stage, ensuring a seamless experience from strategy to execution.
We plan each step with precision, collaborate closely to keep you informed, refine and optimize based on real-time data, and share results transparently so you always know what’s working.
1. Onboarding & Brand Strategy (Week 1)
- Align on campaign goals, brand tone, and seasonal focuses
- Review available photography, video, and styling assets
- Finalize target zip codes and audience segments
- Set up tracking (Meta Pixel, Google Tag Manager, YouTube Tags)
2. Website Design & Campaign Build (Weeks 1–3)
- Begin design and development of a luxury showcase website (non-ecommerce)
- Develop ad creative for Instagram, Facebook, YouTube, and Google
- Launch branding campaigns across all platforms with a heavy visual focus
3. Optimization & Content Refresh (Weeks 4–8)
- Monitor platform performance, audience engagement, and brand lift
- Refresh creative and test additional copy/visual angles
- Adjust targeting and pacing for maximum exposure in key zip codes
- Website content and visuals refined post-launch as needed
4. Brand Momentum & Expansion (Months 3–6)
- Scale top-performing ad sets and rotate seasonal content
- Optimize for in-store engagement (directions, maps, saved posts)
- Leverage social proof and customer reactions to build exclusivity
- Continue campaign refinement and deliver monthly reporting
Custom Plan for
Baciami
Designed to help you achieve real results.
Becky
Kirchwehm
Senior Account Executive
