Digital Proposal for:
Barb's Little Treasures
Your Complete Digital Partner.
From strategy to execution, we handle every aspect of your digital presence—seamlessly and effectively.
- Strategy-Driven Approach – We craft tailored digital strategies that align with your business goals.
- Full-Service Solutions – From branding and content to paid ads and analytics, we cover it all.
- Scalable & Flexible – Whether you're starting fresh or optimizing existing efforts, we adapt to your needs.
- Data & Performance Focused – We track, measure, and refine to maximize impact and ROI.
All-in-one Digital.
Digital Strategy & Performance
Data-driven insights to craft customized plans that deliver measurable results.
Web Design &
SEO
High-performing websites and search strategies designed to drive traffic and conversions.
Paid Media & Advertising
Precision-targeted campaigns across search, social, and display to maximize ROI.
Social Media & Content Creation
Engaging content, audience growth, and brand storytelling across platforms.
Email & Marketing Automation
Smart, automated campaigns that nurture leads and increase retention.
Analytics &
Conversion
Deep insights and testing to refine strategies and improve performance.
Comprehensive Digital Solutions, Built for You
Success in digital marketing requires more than one piece—it takes a strategic, all-in-one approach. At Primedia Digital, we bring together everything you need to grow online, from websites and SEO to paid ads and automation.
We’ll work with you to create a tailored solution—whether you need a single service or a fully integrated strategy. Let’s build a plan that fits your goals.
Strategic Solutions,
Tailored for Growth.
Strategy:
Target Audience:
Women & Men aged 40-60 in Phoenix and Tucson, AZ, actively searching for unique handmade jewelry, gemstone designs, or Native American-inspired pieces. Targeting includes high-income zip codes and interests aligned with artisan shopping, boutique goods, and cultural jewelry.
Objective:
Drive qualified traffic to Barb’s new website by capturing high-intent search behavior — especially around handmade, local, or custom jewelry. The goal is to reach shoppers who are already in-market and ready to buy or explore.
Platform:
- Google Search Ads:
Targeted keyword campaigns around “handmade jewelry Tucson,” “gemstone jewelry Phoenix,” “custom beadwork AZ,” etc.
Ads will direct users to product-focused landing pages to encourage immediate interest or contact.
Creative Direction:
Text-based ads tailored to reflect the uniqueness and handcrafted quality of Barb’s pieces. Ad extensions will showcase categories like Custom Designs, Gemstone Collections, and Local Pickup Options.
Call to Action:
“Explore Handcrafted Jewelry”
“Shop Local, Wear Unique”
“View Gemstone Designs Online”
Budget:
$2,000 / month
Expected Results*
- Appear on Google for searches like “handmade jewelry Phoenix” and “gemstone beadwork Tucson”
- Increase in qualified visitors to the new website who are actively seeking unique or custom jewelry
- Targeted exposure to shoppers with a higher intent to purchase and interest in artisanal or Native American-inspired pieces
- Weekly insights into top-performing search terms and locations to guide future refinement
- Clear performance data: clicks, impressions, click-through rate (CTR), and cost-per-click (CPC)
- Direct measurement of contact form fills or purchase interest via on-site actions
*These are projected outcomes based on industry benchmarks and prior performance. Actual results may vary depending on factors such as platform behavior, creative assets, audience targeting, competition, site experience, and market conditions. Performance is not guaranteed.
Results in Motion.
Strategic, Collaborative, Transparent
Success isn’t a one-time event—it’s a process. At Primedia Digital, we work closely with you at every stage, ensuring a seamless experience from strategy to execution.
We plan each step with precision, collaborate closely to keep you informed, refine and optimize based on real-time data, and share results transparently so you always know what’s working.
Discovery & Setup (Week 1)
- Align on goals, finalize target areas, review website structure, and confirm keyword strategy.
Campaign Build (Week 1)
- Set up Google Ads account structure, write ad copy, configure tracking, and prepare for launch.
Launch & Early Optimization (Week 2)
- Launch campaign, monitor initial traffic, and adjust keywords or targeting as needed.
Ongoing Management (Weeks 3–4+)
- Continue optimization, track performance, and refine strategy based on results.
Custom Plan for
Barb's Little Treasures
Designed to help you achieve real results.
✅ Google Ads Campaign Strategy, Setup & Management
✅ Ad copywriting & creative asset integration
✅ Geographic targeting: Phoenix, Tucson, and surrounding areas
✅ Keyword research and audience refinement
✅ Conversion tracking and performance reporting
✅ Ongoing optimization for reach, relevance, and cost-efficiency
Becky
Kirchwehm
Senior Account Executive
