Digital Proposal for:
Better Family Life
Your Complete Digital Partner.
From strategy to execution, we handle every aspect of your digital presence—seamlessly and effectively.
- Strategy-Driven Approach – We craft tailored digital strategies that align with your business goals.
- Full-Service Solutions – From branding and content to paid ads and analytics, we cover it all.
- Scalable & Flexible – Whether you're starting fresh or optimizing existing efforts, we adapt to your needs.
- Data & Performance Focused – We track, measure, and refine to maximize impact and ROI.
All-in-one Digital.
Digital Strategy & Performance
Data-driven insights to craft customized plans that deliver measurable results.
Web Design &
SEO
High-performing websites and search strategies designed to drive traffic and conversions.
Paid Media & Advertising
Precision-targeted campaigns across search, social, and display to maximize ROI.
Social Media & Content Creation
Engaging content, audience growth, and brand storytelling across platforms.
Email & Marketing Automation
Smart, automated campaigns that nurture leads and increase retention.
Analytics &
Conversion
Deep insights and testing to refine strategies and improve performance.
Comprehensive Digital Solutions, Built for You
Success in digital marketing requires more than one piece—it takes a strategic, all-in-one approach. At Primedia Digital, we bring together everything you need to grow online, from websites and SEO to paid ads and automation.
We’ll work with you to create a tailored solution—whether you need a single service or a fully integrated strategy. Let’s build a plan that fits your goals.
Strategic Solutions,
Tailored for Growth.
Strategy:
- Target Audience: Unemployed and underemployed individuals in St. Louis, primarily ages 18-25, and parents 25-56 with children under 18.
- Platforms: Facebook, Instagram, and YouTube to maximize reach and engagement.
- Messaging: Promote paid internships, financial assistance, and job training with "Get Paid While You Train – Build Your Future Today!" messaging.
- Ad Formats: Video ads, carousel ads, and lead forms designed to drive online registrations and direct calls.
- Call to Action: Encourage immediate sign-ups with "Apply Now" and click-to-call options.
Budget:
- $2,500 / Month
Expected Results*
Meta (Facebook & Instagram) – $1,500/month
- CPM (Cost per 1,000 impressions): ~$12–$28
- Impressions: ~50,000–120,000/month
- CTR (~1–2%): ~500–1,500 clicks/month
- CPC: ~$1.25–$3.00
- Leads (3–10% conversion rate): ~15–50/month
- CPL: ~$30–$100
YouTube – $1,000/month
- CPM: ~$18–$35
- Impressions: ~28,000–55,000/month
- Completion Rate: ~75-95% (skippable/non-skippable ads)
- Clicks: ~300–900/month
*These are projected outcomes based on industry benchmarks and prior performance. Actual results may vary depending on factors such as platform behavior, creative assets, audience targeting, competition, site experience, and market conditions. Performance is not guaranteed.
Results in Motion.
Strategic, Collaborative, Transparent
Success isn’t a one-time event—it’s a process. At Primedia Digital, we work closely with you at every stage, ensuring a seamless experience from strategy to execution.
We plan each step with precision, collaborate closely to keep you informed, refine and optimize based on real-time data, and share results transparently so you always know what’s working.
Week 1
Onboarding & Strategy
Overview: Align on goals, assess the current state, and define a clear direction for the campaign.
- Conduct a strategy session to refine campaign objectives, audience targeting, and key messaging.
- Review existing brand assets and creative materials to determine what’s available and what needs to be developed.
- Define KPIs (Key Performance Indicators) to measure success and establish reporting expectations.
- Set up tracking mechanisms (UTMs, pixels, Google Tag Manager) to ensure accurate performance monitoring.
Weeks 1-2
Campaign Setup & Assets
Overview: Develop key messaging, identify required assets, and outline an execution plan.
- Create ad creatives for Facebook, Instagram, and YouTube, including static, carousel, and video ads.
- Develop landing pages and lead forms to streamline conversions and capture high-intent leads.
- Set up campaign structures in Meta Ads Manager and YouTube Ads, ensuring proper audience segmentation.
- Review and test ad copy variations to optimize for engagement and conversions before launch.
Weeks 2-5
Launch & Optimize
Overview: Launch, monitor, and refine based on performance and feedback.
- Activate digital campaigns on Meta (Facebook & Instagram) and YouTube with initial targeting and creative variations.
- Monitor early performance metrics, adjusting budgets, targeting, and ad creatives as needed.
- Implement A/B testing on headlines, ad visuals, and call-to-action placements.
- Optimize audience targeting based on engagement data, focusing on high-performing demographics.
Weeks 5-12
Review & Scaling
Overview: Analyze results, identify opportunities, and recommend next steps.
- Evaluate performance data to determine which creatives and strategies drove the most conversions.
- Scale up top-performing ads and audiences while phasing out underperforming elements.
- Adjust budget allocations to maximize ROI and cost-efficiency in the final weeks.
- Provide a comprehensive campaign report, including key learnings and recommendations for future initiatives.
Becky
Kirchwehm
Senior Account Executive
