Digital Proposal for:
East Bay Law Practice
Your Complete Digital Partner.
From strategy to execution, we handle every aspect of your digital presence—seamlessly and effectively.
- Strategy-Driven Approach – We craft tailored digital strategies that align with your business goals.
- Full-Service Solutions – From branding and content to paid ads and analytics, we cover it all.
- Scalable & Flexible – Whether you're starting fresh or optimizing existing efforts, we adapt to your needs.
- Data & Performance Focused – We track, measure, and refine to maximize impact and ROI.
All-in-one Digital.
Digital Strategy & Performance
Data-driven insights to craft customized plans that deliver measurable results.
Web Design &
SEO
High-performing websites and search strategies designed to drive traffic and conversions.
Paid Media & Advertising
Precision-targeted campaigns across search, social, and display to maximize ROI.
Social Media & Content Creation
Engaging content, audience growth, and brand storytelling across platforms.
Email & Marketing Automation
Smart, automated campaigns that nurture leads and increase retention.
Analytics &
Conversion
Deep insights and testing to refine strategies and improve performance.
Comprehensive Digital Solutions, Built for You
Success in digital marketing requires more than one piece—it takes a strategic, all-in-one approach. At Primedia Digital, we bring together everything you need to grow online, from websites and SEO to paid ads and automation.
We’ll work with you to create a tailored solution—whether you need a single service or a fully integrated strategy. Let’s build a plan that fits your goals.
Strategic Solutions,
Tailored for Growth.
Strategy:
Target Audience:
Adults (ages 25–60) located in Alameda County and Contra Costa County, CA who are actively searching for criminal defense attorneys. This includes individuals or family members dealing with DUI charges, domestic violence, felony assault, or drug-related offenses.
Practice Areas to Prioritize:
- DUI / DWI
- Domestic Violence / Assault
- Felony Assault
- Drug Possession & Sales
- Probation Violations
- General Criminal Defense
Product Positioning:
The campaign will position East Bay Law Practice as a fast-acting, results-driven legal partner with deep local knowledge. Messaging will emphasize urgency, experience, and the importance of early legal support.
Core message examples:
- “Charged with a Crime? Talk to an Attorney Today.”
- “Local Defense. Real Results.”
- “Your Rights. Your Future. Our Fight.”
Website Rebuild:
Included in the project scope is a full website rebuild to replace the current temporary landing page. The new site will be mobile-friendly, SEO-optimized, and built to support lead generation and local visibility. Final scope and pricing (estimated $1,500–$2,000) will be discussed in a follow-up meeting.
Platform Mix:
- Google Search (SEM): High-intent search campaigns for criminal defense services in Alameda and Contra Costa counties
- Google Display (Retargeting): Low-cost awareness layer to keep the firm top-of-mind
- Local SEO: Google Business Profile optimization, citation building, and geo-specific landing pages
Ad Formats:
- Google Search ads with urgency-focused CTAs (e.g., “Free Consultation,” “Call Now for Legal Help”)
- Display remarketing banners
- On-site contact forms and click-to-call functionality
Call to Action:
- “Call Now for a Free Consultation”
- “Talk to a Local Criminal Defense Attorney Today”
- “Protect Your Rights — Schedule a Case Review”
Budget:
- SEM + Display: $1,500–$3,000/month (flexible based on lead volume goals)
- Local SEO Setup + Monthly: $750–$1,200/month depending on scope
- Website Rebuild (One-Time): Estimated $1,500–$2,000
Expected Results*
(Monthly)
Google Search (SEM)
- CPC: $5–$12 | Clicks: ~300–600/month
- Leads: ~30–60/month (10–15% conversion rate)
- Notes: Highly competitive but high-intent — targeting terms like “DUI lawyer Alameda,” “assault attorney Contra Costa,” etc. Ad copy and landing page experience will be key.
Google Display (Retargeting)
- CPM: $6–$12 | Impressions: ~50,000–100,000/month
- Clicks: ~500–1,000 | Soft leads: ~10–25/month
- Notes: Used to reinforce the brand with people who previously clicked or searched but didn’t convert. Helps improve overall cost-per-lead.
Local SEO
- Timeline: 60–90 days to see traction
- Expected outcomes by Month 3:
- Improved Google Maps visibility
- Indexed location-specific service pages
- Higher rankings for “near me” and city-based queries
- Steady stream of organic leads (initially 10–20/month, scaling over time)
*These are projected outcomes based on industry benchmarks and prior performance. Actual results may vary depending on factors such as platform behavior, creative assets, audience targeting, competition, site experience, and market conditions. Performance is not guaranteed.
Results in Motion.
Strategic, Collaborative, Transparent
Success isn’t a one-time event—it’s a process. At Primedia Digital, we work closely with you at every stage, ensuring a seamless experience from strategy to execution.
We plan each step with precision, collaborate closely to keep you informed, refine and optimize based on real-time data, and share results transparently so you always know what’s working.
1. Onboarding & Discovery (Week 1)
- Confirm priority services and intake flow (calls vs. forms)
- Review current landing page and gather any assets for rebuild
- Set up tracking infrastructure (Google Tag Manager, call tracking, etc.)
- Launch initial keyword research and competitive audit
2. Website Build & Campaign Setup (Weeks 2–4)
- Design and develop full website with SEO-ready content
- Build out Google Search campaigns with localized ad copy
- Set up Google Business Profile (if needed) and citation strategy
- Prep retargeting campaigns for launch alongside SEM
3. Launch & Optimization (Month 2)
- Go live with website, SEM, and retargeting
- Begin SEO implementation: on-page, technical fixes, content
- Monitor early ad performance and adjust keyword bids, ad copy, and targeting
- Submit site to Google for indexing and map pack visibility
4. Ongoing Growth (Month 3 and beyond)
- Scale ad groups based on high-performing keywords
- Continue SEO with content development and backlink building
- Monitor rankings, lead volume, and cost-per-lead
- Deliver monthly reporting and recommendations
Custom Plan for
East Bay Law Practice
Designed to help you achieve real results.
Tracey
Joyce
Digital Sales Manager
