Digital Proposal for:
Gray Insurance Group
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Your Complete Digital Partner.
From strategy to execution, we handle every aspect of your digital presence—seamlessly and effectively.
- Strategy-Driven Approach – We craft tailored digital strategies that align with your business goals.
- Full-Service Solutions – From branding and content to paid ads and analytics, we cover it all.
- Scalable & Flexible – Whether you're starting fresh or optimizing existing efforts, we adapt to your needs.
- Data & Performance Focused – We track, measure, and refine to maximize impact and ROI.
All-in-one Digital.
Digital Strategy & Performance
Data-driven insights to craft customized plans that deliver measurable results.
Web Design &
SEO
High-performing websites and search strategies designed to drive traffic and conversions.
Paid Media & Advertising
Precision-targeted campaigns across search, social, and display to maximize ROI.
Social Media & Content Creation
Engaging content, audience growth, and brand storytelling across platforms.
Email & Marketing Automation
Smart, automated campaigns that nurture leads and increase retention.
Analytics &
Conversion
Deep insights and testing to refine strategies and improve performance.
Comprehensive Digital Solutions, Built for You
Success in digital marketing requires more than one piece—it takes a strategic, all-in-one approach. At Primedia Digital, we bring together everything you need to grow online, from websites and SEO to paid ads and automation.
We’ll work with you to create a tailored solution—whether you need a single service or a fully integrated strategy. Let’s build a plan that fits your goals.
Strategic Solutions,
Tailored for Growth.
Strategy:
Target Audience:
- Personal Insurance: Men and women aged 30+
- Commercial/Contractor Insurance: Business owners, property managers, and trades professionals aged 50+
- Geographic Focus: Ocean City, MD, Fenwick, DE, and surrounding coastal communities
Platforms:
Google Search and Meta (Facebook & Instagram) — chosen for their ability to capture high-intent search traffic and broad regional awareness across both personal and commercial audiences.
Messaging:
Highlight trust, responsiveness, and local expertise with tailored messaging:
“Protect What Matters Most — Personalized Insurance for Every Stage of Life & Business.”
Ad Formats:
- Google Search ads targeting high-intent keywords (e.g., “contractor insurance Ocean City,” “home insurance Fenwick”)
- Meta ads using image carousels and single-image formats for awareness and lead gen
- Localized copy and imagery to reflect Ocean City and Fenwick communities
Call to Action:
Use direct, confidence-building CTAs such as:
“Get a Free Quote,” “Talk to a Local Agent,” and “Protect Your Home or Business Today.”
Budget:
Total Monthly Budget: $5,000
- $3,000 – Google Search Ads (high-intent lead capture)
- $2,000 – Meta (Facebook & Instagram Ads) (awareness + lead generation)
Expected Results*
Monthly:
Google Search – $3,000
CPC: $4–$8 | Clicks: ~375–750
Leads: ~25–75 (7–10% conversion rate)
Notes: Highly targeted campaigns for specific insurance types (home, auto, business, contractor) using location-based keywords. Focus on immediate quote generation and phone call conversions.
Meta (Facebook & Instagram) – $2,000
CPM: $10–$18 | Impressions: ~110,000–200,000
CTR: ~1% | Clicks: ~1,100–2,000
Leads: ~30–60 (2–4% conversion rate)
Notes: Awareness and lead generation with regionally focused visuals and benefit-driven messaging. Great for brand familiarity and retargeting based on Google traffic.
*These are projected outcomes based on industry benchmarks and prior performance. Actual results may vary depending on factors such as platform behavior, creative assets, audience targeting, competition, site experience, and market conditions. Performance is not guaranteed.
Results in Motion.
Strategic, Collaborative, Transparent
Success isn’t a one-time event—it’s a process. At Primedia Digital, we work closely with you at every stage, ensuring a seamless experience from strategy to execution.
We plan each step with precision, collaborate closely to keep you informed, refine and optimize based on real-time data, and share results transparently so you always know what’s working.
1. Onboarding & Strategy (Week 1)
- Align on goals, key insurance products, and local messaging
- Review brand materials (logos, prior ads, landing pages, etc.)
- Define KPIs and reporting cadence
- Set up tracking: UTMs, Meta pixel, Google conversion tags, phone tracking
2. Campaign Build & Launch (Weeks 1–2)
- Develop ad creative (copy, visuals) for Google and Meta
- Build out keyword targeting and geo-segmentation
- Launch campaigns across both platforms
- Start testing ad variations (copy, visuals, CTAs)
3. Optimization & Scaling (Weeks 3–6)
- Monitor campaign performance and refine targeting
- Shift budget toward highest-performing audiences and keywords
- Refresh creative and test new ad copy
- Begin retargeting warm audiences from early engagement
4. Reporting & Strategy Evolution (Weeks 7–12)
- Continue optimizing for lead quality and volume
- Scale winning ad sets and pause underperformers
- Deliver monthly reporting and final wrap-up report
- Recommend next steps for continued growth beyond the initial 3-month flight
Becky
Kirchwehm
Senior Account Executive
