Digital Proposal for:
Hoverink Ventures Fund
Your Complete Digital Partner.
From strategy to execution, we handle every aspect of your digital presence—seamlessly and effectively.
- Strategy-Driven Approach – We craft tailored digital strategies that align with your business goals.
- Full-Service Solutions – From branding and content to paid ads and analytics, we cover it all.
- Scalable & Flexible – Whether you're starting fresh or optimizing existing efforts, we adapt to your needs.
- Data & Performance Focused – We track, measure, and refine to maximize impact and ROI.
All-in-one Digital.
Digital Strategy & Performance
Data-driven insights to craft customized plans that deliver measurable results.
Web Design &
SEO
High-performing websites and search strategies designed to drive traffic and conversions.
Paid Media & Advertising
Precision-targeted campaigns across search, social, and display to maximize ROI.
Social Media & Content Creation
Engaging content, audience growth, and brand storytelling across platforms.
Email & Marketing Automation
Smart, automated campaigns that nurture leads and increase retention.
Analytics &
Conversion
Deep insights and testing to refine strategies and improve performance.
Comprehensive Digital Solutions, Built for You
Success in digital marketing requires more than one piece—it takes a strategic, all-in-one approach. At Primedia Digital, we bring together everything you need to grow online, from websites and SEO to paid ads and automation.
We’ll work with you to create a tailored solution—whether you need a single service or a fully integrated strategy. Let’s build a plan that fits your goals.
Strategic Solutions,
Tailored for Growth.
Strategy:
Target Audience:
Pregnant women across the U.S., with an emphasis on women in their second and third trimesters. Targeting will adapt in real time based on engagement and population density data to prioritize regions with higher pregnancy activity. Secondary audience considerations may include partners, family, and supportive caregivers.
Targeting will utilize a mix of interest and behavioral data across platforms — including pregnancy content engagement, baby registry behavior, symptom-related search queries, and followers of maternity creators and communities. No fixed geographic markets are set; campaigns will scale toward top-performing regions based on real-time campaign performance.
Product Positioning:
The product is not positioned as a diagnostic tool, but as a companion for confidence during pregnancy — something that brings reassurance, emotional support, and everyday connection to the experience.
Sample core message positioning:
“Stay Connected. Feel Confident.”
or
“More Than Monitoring — It’s Reassurance in Real Time.”
Platform Mix:
- Meta (Instagram & Facebook): Primary platform for emotional storytelling, testimonials, and education
- Google Search & Display: Captures high-intent queries related to pregnancy monitoring and baby health
- TikTok: Short-form, relatable creator content focused on the experience of using the product
- YouTube: Video storytelling featuring testimonials, product explanations, and healthcare professional voices
Ad Formats:
- Video (real mom experiences, doctor commentary, app walkthroughs)
- Static and carousel for educational benefits and device visuals
- Google Search + Display to catch moment-of-need behavior
- Creator content on TikTok and Reels for emotional resonance and virality
Call to Action:
- “Learn How It Works”
- “Feel Closer to Baby, Every Day”
- “See What Moms Are Saying”
- “Track Baby’s Heartbeat — Anytime, Anywhere”
Budget:
Phase 1: Soft Launch (May–June)
- Markets: 2–3 test cities or DMAs (ex: Austin, Raleigh, Salt Lake City)
- Goal: Creative testing, message refinement, and performance benchmarking
- Estimated Monthly Budget: $25,000–$40,000/month
- Platforms: Meta (Instagram/Facebook), Google Search, TikTok (organic + limited paid)
Phase 2: National Rollout (July–December)
- Markets: Nationwide (priority toward high-performing Phase 1 regions)
- Goal: Full-scale brand awareness, conversion, and credibility-building
- Estimated Monthly Budget: $100,000–$200,000/month
- Platforms: Meta, Google Search & Display, TikTok, YouTube, potential influencer network activation
Expected Results*
Meta (Instagram & Facebook)
Phase 1 (May–June):
- CPM: $10–$15 | Impressions: ~200,000–400,000/month
- Clicks: ~2,000–4,000 | Leads/Actions: ~80–160
Phase 2 (July–December):
- CPM: $8–$12 | Impressions: ~2M–4M/month
- Clicks: ~20,000–40,000 | Leads/Actions: ~800–1,600/month
- Notes: Best for emotional messaging, community building, and retargeting
Google Search & Display
Phase 1:
- CPC: $2–$4 | Clicks: ~5,000–10,000/month
- Leads: ~200–400 (4–6% CVR)
Phase 2:
- CPC: $1.50–$3 | Clicks: ~20,000–40,000/month
- Leads: ~800–1,600/month
- Notes: Captures high-intent traffic (symptoms, treatment, product questions)
TikTok (Organic + Paid)
Phase 1:
- CPM: $6–$10 | Impressions: ~300,000–600,000/month
- Engagement: ~20,000–40,000
Phase 2:
- CPM: $5–$9 | Impressions: ~3M–6M/month
- Engagement: ~150,000–300,000
- Notes: Primary awareness driver; ideal for creator-driven storytelling and product curiosity
YouTube
(Phase 2 Only)
- CPM: $20–$30 | Impressions: ~800,000–1.2M/month
- Views: ~600,000–1M/month
- Notes: Mid-funnel education through testimonials, brand story, or prenatal guidance
*These are projected outcomes based on industry benchmarks and prior performance. Actual results may vary depending on factors such as platform behavior, creative assets, audience targeting, competition, site experience, and market conditions. Performance is not guaranteed.
Results in Motion.
Strategic, Collaborative, Transparent
Success isn’t a one-time event—it’s a process. At Primedia Digital, we work closely with you at every stage, ensuring a seamless experience from strategy to execution.
We plan each step with precision, collaborate closely to keep you informed, refine and optimize based on real-time data, and share results transparently so you always know what’s working.
1. Onboarding & Soft Launch (May–June)
- Define target test markets and audience segments
- Develop creative (static, video, testimonials) for paid and influencer use
- Launch Meta, Google, and TikTok campaigns in 2–3 markets
- A/B test messaging and visuals for conversion and engagement
2. National Rollout Begins (July–August)
- Expand campaign to nationwide targeting based on early performance
- Launch YouTube and influencer activations
- Scale TikTok efforts with paid + creator-driven content
- Begin deeper investment in Google Search + Display
3. Optimization & Growth (September–October)
- Refine targeting and creative based on ongoing performance data
- Launch seasonal or physician-aligned messaging
- Focus on retargeting, lookalikes, and highest-converting regions
- Expand influencer network and user-generated content
4. End-of-Year Push & Strategy Wrap (November–December)
- Maximize remaining media spend across all platforms
- Focus on trust-building, product reviews, and social proof
- Deliver full campaign reporting and growth roadmap for next phase
- Begin audience re-engagement strategy for 2026 planning
Custom Plan for
Hoverink Ventures Fund
Designed to help you achieve real results.
✅ Campaign Strategy & Management
✅ Audience Targeting & Optimization
✅ Ad Creative Development (Static, Video, Copy)
✅ Influencer Sourcing & Coordination
✅ Marketplace Integration (TikTok Shop, Amazon)
✅ Performance Tracking & Reporting
✅ A/B Testing & Creative Refreshes
✅ Community Management & Engagement Support (as needed)
Tracey
Joyce
Digital Sales Manager
