Digital Proposal for:
LynFit
Your Complete Digital Partner.
From strategy to execution, we handle every aspect of your digital presence—seamlessly and effectively.
- Strategy-Driven Approach – We craft tailored digital strategies that align with your business goals.
- Full-Service Solutions – From branding and content to paid ads and analytics, we cover it all.
- Scalable & Flexible – Whether you're starting fresh or optimizing existing efforts, we adapt to your needs.
- Data & Performance Focused – We track, measure, and refine to maximize impact and ROI.
All-in-one Digital.
Digital Strategy & Performance
Data-driven insights to craft customized plans that deliver measurable results.
Web Design &
SEO
High-performing websites and search strategies designed to drive traffic and conversions.
Paid Media & Advertising
Precision-targeted campaigns across search, social, and display to maximize ROI.
Social Media & Content Creation
Engaging content, audience growth, and brand storytelling across platforms.
Email & Marketing Automation
Smart, automated campaigns that nurture leads and increase retention.
Analytics &
Conversion
Deep insights and testing to refine strategies and improve performance.
Comprehensive Digital Solutions, Built for You
Success in digital marketing requires more than one piece—it takes a strategic, all-in-one approach. At Primedia Digital, we bring together everything you need to grow online, from websites and SEO to paid ads and automation.
We’ll work with you to create a tailored solution—whether you need a single service or a fully integrated strategy. Let’s build a plan that fits your goals.
Strategic Solutions,
Tailored for Growth.
Strategy:
Strategy Overview (LynFit Nutrition)
Target Audience:
Women (70%) and men (30%) ages 30–65 in Florida and Las Vegas, interested in clean living, holistic health, menopause support, weight loss, and increased energy.
Platforms:
Facebook, Instagram, YouTube, and TikTok — leveraging existing audiences and expanding into high-growth visual platforms.
Messaging:
Promote clean supplements, expert coaching, and natural metabolism support with:
“Reset Your Metabolism – Real Results, Backed by Clean Science.”
Ad Formats:
Video ads, carousel ads, and lead forms — highlighting Lisa’s expertise, before/after stories, and product benefits.
Call to Action:
Drive conversions with “Start Now”, “Reset Your Metabolism,” and direct-click options for purchases or sign-ups.
Budget:
Total Monthly Budget: ~$36,000
- $2,500 – SEO (content strategy, on-site optimization, authority building)
- $12,000 – Meta (Facebook & Instagram ads)
- $9,500 – Google Search (AdWords)
- $7,000 – YouTube Ads
- $5,000 – TikTok Ads
Expected Results*
Meta (Facebook & Instagram) – $12,000/month
- CPM: $12–$28 | Impressions: ~430k–1M
- CTR: 1–2% → Clicks: ~4,300–20,000
- Leads: ~130–2,000 | CPL: $30–$90
- 🔹 Notes: High engagement expected with Lisa’s personality-led content; retargeting + testimonials recommended.
YouTube – $7,000/month
- CPM: $18–$35 | Impressions: ~200k–390k
- Completion Rate: 75–95% | Clicks: ~2,000–6,500
- 🔹 Notes: Supports education + trust; ideal for warm retargeting and awareness.
Google Search – $9,500/month
- CPC: $2.50–$5.00 | Clicks: ~1,900–3,800
- Leads: ~95–570 | CPL: $25–$90
- 🔹 Notes: Captures intent-driven traffic while SEO builds; focus on menopause + metabolism keywords.
TikTok – $5,000/month
- CPM: $10–$20 | Impressions: ~250k–500k
- 🔹 Notes: Short-form content with strong storytelling; tests brand personality + organic-style product messaging.
X (Twitter) – Organic & Light Retargeting
- 🔹 Notes: Maintain presence, retarget high-intent users from other platforms.
*These are projected outcomes based on industry benchmarks and prior performance. Actual results may vary depending on factors such as platform behavior, creative assets, audience targeting, competition, site experience, and market conditions. Performance is not guaranteed.
Results in Motion.
Strategic, Collaborative, Transparent
Success isn’t a one-time event—it’s a process. At Primedia Digital, we work closely with you at every stage, ensuring a seamless experience from strategy to execution.
We plan each step with precision, collaborate closely to keep you informed, refine and optimize based on real-time data, and share results transparently so you always know what’s working.
1. Onboarding & Strategy (Week 1)
- Align on goals, audience, and messaging
- Review brand assets & content (video, creative, etc.)
- Define KPIs & reporting expectations
- Set up tracking: UTMs, Meta pixel, YouTube tags, GTM
2. Campaign Build & Launch (Week 1–2)
- Develop ad creatives (static, carousel, and video)
- Launch campaigns on Meta, YouTube, and Google Search
- Set up landing pages and lead forms for conversion tracking
- Begin initial testing: A/B variations of copy, visuals, CTAs
3. Optimization & Reporting (Week 3–4)
- Monitor performance and refine targeting/creative
- Shift budgets toward top-performing audiences and platforms
- Provide end-of-month reporting with key results & insights
- Offer next-step recommendations for ongoing growth
Tracey
Joyce
Digital Sales Manager
