Digital Proposal for:
Maryland's Medium
Your Complete Digital Partner.
From strategy to execution, we handle every aspect of your digital presence—seamlessly and effectively.
- Strategy-Driven Approach – We craft tailored digital strategies that align with your business goals.
- Full-Service Solutions – From branding and content to paid ads and analytics, we cover it all.
- Scalable & Flexible – Whether you're starting fresh or optimizing existing efforts, we adapt to your needs.
- Data & Performance Focused – We track, measure, and refine to maximize impact and ROI.
All-in-one Digital.
Digital Strategy & Performance
Data-driven insights to craft customized plans that deliver measurable results.
Web Design &
SEO
High-performing websites and search strategies designed to drive traffic and conversions.
Paid Media & Advertising
Precision-targeted campaigns across search, social, and display to maximize ROI.
Social Media & Content Creation
Engaging content, audience growth, and brand storytelling across platforms.
Email & Marketing Automation
Smart, automated campaigns that nurture leads and increase retention.
Analytics &
Conversion
Deep insights and testing to refine strategies and improve performance.
Comprehensive Digital Solutions, Built for You
Success in digital marketing requires more than one piece—it takes a strategic, all-in-one approach. At Primedia Digital, we bring together everything you need to grow online, from websites and SEO to paid ads and automation.
We’ll work with you to create a tailored solution—whether you need a single service or a fully integrated strategy. Let’s build a plan that fits your goals.
Strategic Solutions,
Tailored for Growth.
Strategy:
Objective:
Redesign and expand the Maryland’s Medium website to improve usability, drive online bookings, and create a scalable platform for both product and service sales. The new site will integrate e-commerce functionality, AI-powered customer support, and a strong SEO foundation. Beyond the build, we will act as a strategic partner as Maryland’s Medium begins developing a client data repository (CRM), integrates a pay-per-minute psychic calling and messaging solution, and launches a comprehensive email marketing program to acquire and retain clients.
Website & Platform Goals:
- Booking Optimization: Streamline the scheduling process for psychic readings and services with a clean, mobile-first experience and clear calls-to-action.
- E-commerce Integration: Add the ability to sell both products and services with a simple management system for the Maryland’s Medium team.
- AI-Powered Customer Support: Implement an intelligent chat assistant to answer FAQs, assist with bookings, and guide customers in real-time.
- SEO Foundation: Build the site with optimized structure, clean code, and metadata to support long-term ranking growth.
CRM & Data Strategy:
- Client Data Repository: Assist in selecting and integrating a CRM platform to capture and organize client data for future segmentation and marketing.
- Integration Planning: Ensure the website and email marketing system can pass key client data into the CRM for a unified view of the customer journey.
Monetization Expansion:
- Pay-Per-Minute Calling & Messaging: Support Maryland’s Medium in integrating a third-party platform to enable pay-per-minute psychic services. Provide consultation on UX flow and marketing alignment once the platform is selected.
- Scalable Service Delivery: Design the site to accommodate current and future service offerings, including real-time or scheduled sessions.
Email Marketing Program:
- Acquisition: Set up automated lead capture and welcome sequences to convert first-time visitors into paying clients.
- Retention: Launch an ongoing email program with personalized offers, service reminders, and exclusive content to boost client lifetime value.
- Integration: Tie email campaigns to the CRM to enable data-driven segmentation and targeted messaging.
Strategic Role:
Primedia will serve as both designer/developer and strategic advisor, guiding Maryland’s Medium through the process of creating a cohesive digital presence, building scalable marketing systems, and positioning the brand for sustainable growth.
Budget:
Expected Results*
E-Commerce Expansion
A rebuilt online store on Webflow, integrated with Square, will deliver a seamless shopping experience for both services and products. Detailed product listings, inventory management, and shipping integration will reduce manual workload and streamline operations. These upgrades will enhance user experience and position the business to handle increased traffic and sales volume over time.
AI Chatbot Integration
An AI-powered chatbot will provide instant answers to common questions, guide visitors through the booking and shopping process, and reduce customer support demands. This will help convert more visitors into qualified leads or paying clients.
SEO Strategy and Implementation
The site will be structured for strong long-term search engine visibility with a multi-tiered SEO strategy. Optimized content, metadata, and site architecture will improve the ability to rank for high-impact keywords relevant to psychic services, wellness, and e-commerce, driving consistent, qualified traffic.
Email Marketing & Lead Capture
A professional email marketing program (Mailchimp, Klaviyo, or Constant Contact) will be set up to nurture new leads and retain existing clients. Automated campaigns, service reminders, and personalized offers will help build meaningful relationships and increase lifetime client value.
Booking & Service Flow Improvements
A restructured booking system with clear CTAs and a simplified mobile experience will increase completed appointments and reduce drop-off rates, making it easier for clients to schedule services.
CRM Integration & Client Data Strategy
Initial integration of a client data repository (CRM) will allow for better organization and segmentation of client information. This foundation will support future personalization and data-driven marketing efforts.
Pay-Per-Minute Service Integration
Support for integrating a third-party pay-per-minute psychic calling and messaging platform will open new monetization options and allow Maryland’s Medium to scale its service model with real-time offerings.
*These are projected outcomes based on industry benchmarks and prior performance. Actual results may vary depending on factors such as platform behavior, creative assets, audience targeting, competition, site experience, and market conditions. Performance is not guaranteed.
Results in Motion.
Strategic, Collaborative, Transparent
Success isn’t a one-time event—it’s a process. At Primedia Digital, we work closely with you at every stage, ensuring a seamless experience from strategy to execution.
We plan each step with precision, collaborate closely to keep you informed, refine and optimize based on real-time data, and share results transparently so you always know what’s working.
1. Ecommerce Expansion & Improvement (2-3 Weeks)
- Integrate Square for streamlined appointment booking
- Online Store Setup using Webflow $29/mo Ecomm Subscription
- Required Assets: Product list, Images, Prices, Descriptions, Quantities, Shipping Info, Inventory Management Info
2. AI Chatbot (1 Week)
- Consultation to explore the pros and cons of two chatbot approaches:
- Video-based AI chatbot
- Navigational (text-based) AI chatbot
- Development of an AI chatbot, based on your preferred direction
This chatbot can be tailored to guide visitors through your site, answer common questions, and improve overall customer experience. We'll work closely with you to determine the best solution for your audience and goals.
3. SEO (2-3 Weeks)
- Blog Setup: Design and integrate a fully functional blog section within the website, complete with category structure, tagging, and social sharing tools to support long-term SEO and user engagement.
- Technical SEO & Performance Enhancements: Implement SEO best practices including fast load speeds, mobile optimization, clean URL structures, and XML sitemaps to ensure strong indexing and ranking by search engines
- Keyword Research & On-Page Optimization: Conduct comprehensive keyword research to identify high-impact search terms, and optimize website structure, meta tags, headers, and page content for improved search engine visibility.
Optional Add-On:
Ongoing Content Development & Publishing: Create and publish high-quality, SEO-friendly blog posts and website content tailored to target audiences, with a focus on answering common customer questions and capturing search intent.
4. Marketing (3 Weeks)
Email Marketing Setup & Launch
- Email Platform Setup & Automation: Set up and configure an email marketing platform (e.g., Mailchimp, Klaviyo, or Constant Contact), including list segmentation and automated welcome email workflows.
- Branded Email Template Design: Create professionally designed, mobile-responsive email templates aligned with brand aesthetics, suitable for newsletters, promotions, and announcements.
- Campaign Strategy & Content Development: Develop an email marketing strategy and initial content calendar, including writing and scheduling a series of engaging emails to nurture leads and drive conversions.
Lead Capture For Integration
- Design and implement a custom lead capture form on key pages of the website to collect visitor information (e.g., name, email, interests), with built-in validation and spam protection.
Custom Plan for
Maryland's Medium
Designed to help you achieve real results.
$6,800
✅ Custom Webflow Ecomm Store Design
✅ Custom Code Development
✅ AI Chat Setup & Integration
✅ Responsive, SEO-Optimized Pages
✅ Square Booking Integration
✅ Image & Video Optimization
✅ Lead Form Integration
✅ Training or Handoff Support Upon Completion
✅ Strategic Consultation on Vendor Selection for CRM
✅ Strategic Consultation on Vendor Selection for Pay-Per Minute Psychic Calling and Messaging
Lisbet
Newton
Client Success Manager
