Digital Proposal for:
MCV Global
Your Complete Digital Partner.
From strategy to execution, we handle every aspect of your digital presence—seamlessly and effectively.
- Strategy-Driven Approach – We craft tailored digital strategies that align with your business goals.
- Full-Service Solutions – From branding and content to paid ads and analytics, we cover it all.
- Scalable & Flexible – Whether you're starting fresh or optimizing existing efforts, we adapt to your needs.
- Data & Performance Focused – We track, measure, and refine to maximize impact and ROI.
All-in-one Digital.
Digital Strategy & Performance
Data-driven insights to craft customized plans that deliver measurable results.
Web Design &
SEO
High-performing websites and search strategies designed to drive traffic and conversions.
Paid Media & Advertising
Precision-targeted campaigns across search, social, and display to maximize ROI.
Social Media & Content Creation
Engaging content, audience growth, and brand storytelling across platforms.
Email & Marketing Automation
Smart, automated campaigns that nurture leads and increase retention.
Analytics &
Conversion
Deep insights and testing to refine strategies and improve performance.
Comprehensive Digital Solutions, Built for You
Success in digital marketing requires more than one piece—it takes a strategic, all-in-one approach. At Primedia Digital, we bring together everything you need to grow online, from websites and SEO to paid ads and automation.
We’ll work with you to create a tailored solution—whether you need a single service or a fully integrated strategy. Let’s build a plan that fits your goals.
Strategic Solutions,
Tailored for Growth.
Strategy:
Target Audience:
- U.S. food enthusiasts, modern home cooks, and culturally curious consumers
- Vietnamese-American and Asian-American communities with existing brand awareness
- Younger, trend-driven audiences on TikTok, Instagram, and YouTube
- Food media editors, bloggers, and lifestyle influencers in major U.S. cities
Geographic Focus:
- Texas, California, and Washington State — large Vietnamese populations, strong food culture, and ideal launch zones
- Broader national visibility via media placements and social virality
Brand Context:
MCV Global represents a well-established Vietnamese brand with strong domestic recognition. In the U.S., the campaign will bridge that identity by emphasizing authenticity, credibility, and culinary creativity — inviting both nostalgic and new audiences to explore Vietnamese flavors through a modern lens.
Platforms:
- Instagram, TikTok, YouTube, Facebook for social storytelling, influencer activation, and short-form content
- Premium editorial media for brand elevation: Bon Appétit, Eater, Food & Wine, NYT, Washington Post, WSJ
- Affiliate platforms: Amazon Associates, ShareASale, and creator-based recommendation networks
- Community engagement via Facebook food groups and local cultural influencers
Messaging Strategy:
Position Vietnamese products as fusion-friendly, elevated essentials that blend tradition with contemporary food trends.
Example message:
“Vietnam’s Trusted Flavors — Now Ready for the American Table.”
Key Campaign Elements:
- Editorial placements that connect the brand to culinary trends and cultural movements
- Influencer campaigns featuring taste tests, recipe integrations, and lifestyle content
- Geo-targeted social content (TX, CA, WA) to reach Vietnamese-American communities and food-forward audiences
- Community-based activations, giveaways, and ambassador programs
- Affiliate strategy to fuel product recommendations on Amazon and food blogs
Budget:
Total Monthly Budget: ~$150,000
- $50,000 – TikTok (influencers, content, TikTok Shop integration)
- $30,000 – Instagram & Facebook (awareness + retargeting)
- $25,000 – YouTube (mid-funnel content, chefs, storytelling)
- $25,000 – Premium Media Placements (editorial, food/lifestyle outlets)
- $20,000 – Affiliate & Community Activation (Amazon, bloggers, Facebook groups)
Expected Results*
TikTok – $50,000
CPM: $6–$12 | Impressions: ~4M–8M
Engagement: ~200,000–350,000
Short-form video content produced by U.S.-based influencers and curated KOLs from Vietnam. Strong cultural positioning through trends, recipes, and reactions.
Includes integration with TikTok Shop — allowing users to instantly view and purchase featured products within the app. Seamlessly bridges discovery and conversion in one experience.
Instagram & Facebook – $30,000
CPM: $10–$16 | Impressions: ~2M–3.5M
Engagement: ~50,000–100,000
Focus on visual storytelling, cross-posted influencer content, and geo-targeted awareness in TX, CA, WA. Meta platforms support retargeting and broaden reach among older demos and family audiences.
YouTube – $25,000
CPM: $18–$30 | Impressions: ~850,000–1.4M
Views: ~600,000–1M
Medium- to long-form content featuring recipe creators, chefs, and cultural food storytellers. Adds depth to brand positioning and SEO visibility.
Premium Media Placements – $25,000
Reach: ~2–4M via platforms like Bon Appétit, Food & Wine, Eater
Elevates brand authority and cultural relevance through native features and editorial integrations. Drives recognition among food editors and early adopters.
Affiliate & Community Activation – $20,000
Includes Amazon Associates, ShareASale, and regional Facebook food groups
Reach: ~500,000+
Drives reviews, giveaways, peer content, and grassroots buzz. Works hand-in-hand with TikTok & YouTube to validate and promote featured products in a way that feels organic.
*These are projected outcomes based on industry benchmarks and prior performance. Actual results may vary depending on factors such as platform behavior, creative assets, audience targeting, competition, site experience, and market conditions. Performance is not guaranteed.
Results in Motion.
Strategic, Collaborative, Transparent
Success isn’t a one-time event—it’s a process. At Primedia Digital, we work closely with you at every stage, ensuring a seamless experience from strategy to execution.
We plan each step with precision, collaborate closely to keep you informed, refine and optimize based on real-time data, and share results transparently so you always know what’s working.
1. Onboarding & Strategic Setup (Weeks 1–2)
- Define campaign goals, audiences, and regional targets (TX, CA, WA)
- Confirm influencer and media strategy
- Set up tracking infrastructure (UTMs, pixels, affiliate codes)
- Prep TikTok Shop and Amazon integration
2. Content Development & Campaign Launch (Weeks 3–6)
- Coordinate influencer briefs and creative assets
- Launch TikTok, Meta, and YouTube campaigns
- Begin affiliate and Facebook group activation
- Editorial pitches begin for long-lead media
3. Optimization & Scaling (Months 2–4)
- Scale high-performing content and influencers
- Launch additional creator waves and localized campaigns
- Begin publishing media placements
- Ongoing A/B testing and creative refreshes
4. Expansion & Momentum (Months 5–6)
- Deepen TikTok Shop and Amazon presence
- Increase influencer collaborations and editorial placements
- Expand community campaigns and PR
- Final performance reporting and growth recommendations
Custom Plan for
MCV Global
Designed to help you achieve real results.
Tracey
Joyce
Digital Sales Manager
