Digital Proposal for:
OCA
Your Complete Digital Partner.
From strategy to execution, we handle every aspect of your digital presence—seamlessly and effectively.
- Strategy-Driven Approach – We craft tailored digital strategies that align with your business goals.
- Full-Service Solutions – From branding and content to paid ads and analytics, we cover it all.
- Scalable & Flexible – Whether you're starting fresh or optimizing existing efforts, we adapt to your needs.
- Data & Performance Focused – We track, measure, and refine to maximize impact and ROI.
All-in-one Digital.
Digital Strategy & Performance
Data-driven insights to craft customized plans that deliver measurable results.
Web Design &
SEO
High-performing websites and search strategies designed to drive traffic and conversions.
Paid Media & Advertising
Precision-targeted campaigns across search, social, and display to maximize ROI.
Social Media & Content Creation
Engaging content, audience growth, and brand storytelling across platforms.
Email & Marketing Automation
Smart, automated campaigns that nurture leads and increase retention.
Analytics &
Conversion
Deep insights and testing to refine strategies and improve performance.
Comprehensive Digital Solutions, Built for You
Success in digital marketing requires more than one piece—it takes a strategic, all-in-one approach. At Primedia Digital, we bring together everything you need to grow online, from websites and SEO to paid ads and automation.
We’ll work with you to create a tailored solution—whether you need a single service or a fully integrated strategy. Let’s build a plan that fits your goals.
Strategic Solutions,
Tailored for Growth.
Strategy:
Target Audience:
Company decision-makers — primarily HR leaders and business owners — at companies with 50–500 employees. The geographic focus is Wisconsin, Illinois, and Minnesota, with an emphasis on metro areas and growing regional employers.
Product Positioning:
OCA offers an employee benefit solution that enhances retention, wellness, and workplace satisfaction. Messaging will highlight how the program helps employers stand out in competitive hiring markets and offer meaningful, cost-effective benefits without complexity.
Key themes:
- "Make Benefits a Competitive Advantage"
- "Smarter Support for Your Team"
- "Boost Retention. Lower Stress. No Hassle."
Platform Mix (Budget-Conscious Strategy):
- LinkedIn Ads: Primary channel for targeting HR titles, company size filters, and job function
- Meta (Facebook & Instagram): Retargeting and broader awareness for HR and business-focused interests
- Google Search: Capture high-intent decision-makers actively searching for benefit providers or employee support solutions
Ad Formats:
- LinkedIn: Sponsored posts and message ads targeting HR, Director of People Ops, and business owners
- Meta: Static and carousel ads with benefit highlights or simplified case studies
- Google: Targeted keywords like “employee benefits provider Wisconsin,” “HR wellness programs,” etc.
Call to Action:
- “Schedule a Demo”
- “See How It Works”
- “Boost Your Employee Benefits — Without Adding Work”
Budget:
Total: $3,000 / mo
- LinkedIn Ads: ~$1,200
- Meta (Facebook & Instagram): ~$1,000
- Google Search: ~$800
Expected Results*
LinkedIn Ads
- CPM: $65–$90 | Impressions: ~20,000–30,000/month
- Clicks: ~150–300 | CTR: ~0.5–1.2%
- Leads: ~10–20/month (with strong landing experience)
- Notes: Best for direct access to decision-makers in HR and leadership roles; budget here is tight, so highly targeted messaging will be key
Meta (Facebook & Instagram)
- CPM: $12–$20 | Impressions: ~60,000–100,000/month
- Clicks: ~1,000–1,800 | CTR: ~1.5–2%
- Leads: ~30–50/month (via form fills or retargeting)
- Notes: Used for visibility and retargeting; less precise than LinkedIn but strong for engagement
Google Search
- CPC: $3–$6 | Clicks: ~200–400/month
- Leads: ~15–30 (based on landing page experience)
- Notes: Ideal for capturing in-market interest from HR teams or business owners searching for solutions
*These are projected outcomes based on industry benchmarks and prior performance. Actual results may vary depending on factors such as platform behavior, creative assets, audience targeting, competition, site experience, and market conditions. Performance is not guaranteed.
Results in Motion.
Strategic, Collaborative, Transparent
Success isn’t a one-time event—it’s a process. At Primedia Digital, we work closely with you at every stage, ensuring a seamless experience from strategy to execution.
We plan each step with precision, collaborate closely to keep you informed, refine and optimize based on real-time data, and share results transparently so you always know what’s working.
1. Onboarding & Planning (Week 1)
- Confirm key messaging points and target decision-maker profiles
- Set up conversion tracking, UTM parameters, and pixel installations
- Gather or create ad creative (LinkedIn, Meta, Google) and define landing page goals
- Finalize geographic targeting in WI, IL, and MN
2. Campaign Launch (Weeks 2–3)
- Launch LinkedIn Ads (sponsored posts + message ads) with company size and job title targeting
- Launch Meta campaigns with static/carousel creative focused on awareness and lead forms
- Begin Google Search with targeted, high-intent keyword set
- Monitor initial performance for any fast optimization opportunities
3. Optimization & Retargeting (Weeks 4–6)
- Refine ad copy and targeting based on early engagement
- Begin retargeting engaged Meta and Google visitors with stronger conversion CTAs
- Adjust budget distribution toward higher-performing channels
4. Lead Growth & Reporting (Weeks 7–8)
- Identify best-performing ad combinations, audiences, and platforms
- Deliver performance summary with lead volume, CPLs, and engagement insights
- Provide optimization recommendations for future scale or repositioning
Custom Plan for
OCA
Designed to help you achieve real results.
What’s Included
✅ Campaign Strategy & Management
✅ Audience Targeting (Company Size, Job Title, Geography)
✅ LinkedIn, Meta & Google Ad Campaigns
✅ Ad Creative Development (Static, Carousel, Text)
✅ Conversion Tracking & UTM Setup
✅ Weekly Monitoring & Optimization
✅ Performance Reporting & Recommendations
Tracey
Joyce
Digital Sales Manager
