Digital Proposal for:
Times Square Group
Your Complete Digital Partner.
From strategy to execution, we handle every aspect of your digital presence—seamlessly and effectively.
- Strategy-Driven Approach – We craft tailored digital strategies that align with your business goals.
- Full-Service Solutions – From branding and content to paid ads and analytics, we cover it all.
- Scalable & Flexible – Whether you're starting fresh or optimizing existing efforts, we adapt to your needs.
- Data & Performance Focused – We track, measure, and refine to maximize impact and ROI.
All-in-one Digital.
Digital Strategy & Performance
Data-driven insights to craft customized plans that deliver measurable results.
Web Design &
SEO
High-performing websites and search strategies designed to drive traffic and conversions.
Paid Media & Advertising
Precision-targeted campaigns across search, social, and display to maximize ROI.
Social Media & Content Creation
Engaging content, audience growth, and brand storytelling across platforms.
Email & Marketing Automation
Smart, automated campaigns that nurture leads and increase retention.
Analytics &
Conversion
Deep insights and testing to refine strategies and improve performance.
Comprehensive Digital Solutions, Built for You
Success in digital marketing requires more than one piece—it takes a strategic, all-in-one approach. At Primedia Digital, we bring together everything you need to grow online, from websites and SEO to paid ads and automation.
We’ll work with you to create a tailored solution—whether you need a single service or a fully integrated strategy. Let’s build a plan that fits your goals.
Strategic Solutions,
Tailored for Growth.
Strategy:
Target Audience:
C-level executives, decision-makers, and corporate buyers at large companies across major metro areas in the U.S. (Top 25–30 markets).
Focus is on B2B, DTC buyers, and organizations looking to invest in premium, design-forward office furniture.
Platforms:
LinkedIn, Google Search, YouTube, and Meta — targeting high-intent, professional users and expanding awareness through B2B and visual-first digital channels.
Messaging:
Position the furniture as a premium, internationally respected, design-centric solution built for forward-thinking workspaces.
Ad Formats:
- LinkedIn lead gen ads, carousel ads, and sponsored messaging
- YouTube video ads showcasing craftsmanship, brand story, and showroom features
- Meta retargeting with clean, aesthetic visuals
- Google Search for high-intent buyers using commercial office and design-related queries
Call to Action:
Encourage decision-makers to explore the product line with:
“Request a Demo,” “Tour the Showroom,” and “Connect with a Product Specialist.”
Budget:
Total Monthly Budget: ~$100,000
- $3,000 – SEO (authority building, keyword strategy, product-focused landing pages)
- $25,000 – LinkedIn Ads (lead gen, industry targeting, direct messaging)
- $30,000 – Google Search Ads (intent-driven commercial and design-related queries)
- $25,000 – YouTube Ads (awareness and mid-funnel storytelling)
- $15,000 – Meta Ads (retargeting, visual storytelling, engagement campaigns)
- $2,000 – Reporting, performance tracking, attribution setup
Expected Results*
LinkedIn Ads – $25,000/month
- CPC: ~$5.00–$12.00
- CTR: ~0.5%–1%
- Estimated Clicks: ~2,000–5,000/month
- Leads (Form Fills, Booked Calls, etc.): ~100–250/month (2–5% conversion rate)
- Notes: Highly targeted lead generation via job title, industry, and company size. Focused on large enterprise decision-makers. Messaging tailored to office design, procurement, and company experience.
Google Search – $30,000/month
- CPC: ~$3.00–$8.00
- Estimated Clicks: ~4,000–10,000/month
- Leads: ~200–600/month (5–10% conversion rate)
- CPL: ~$50–$150
- Notes: Captures active, high-intent search traffic. Keywords centered around premium office furniture, executive workspaces, and contract/commercial furnishings.
YouTube Ads – $25,000/month
- CPM: ~$20–$35
- Impressions: ~570,000–1M/month
- Completion Rate: ~65–90% (depending on ad format)
- Clicks: ~4,000–7,000/month
- Notes: Powerful platform for showcasing the product story, manufacturing process, and showroom. Great for warming up prospects before retargeting.
Meta Ads (Facebook & Instagram) – $15,000/month
- CPM: ~$10–$20
- Impressions: ~750,000–1.5M/month
- CTR: ~1–1.5%
- Clicks: ~7,500–22,500/month
- Leads: ~150–450/month (2–5% conversion rate)
- Notes: Strong platform for visual storytelling and retargeting. Emphasis on brand awareness, aesthetic appeal, and social proof.
SEO – $3,000/month
- Focus:
- Targeted landing pages (metro-based + solution-based)
- On-site optimization for commercial search terms
- Authority building via backlinks, PR placements, and longform content
- Expected Impact (by Month 3–6):
- ~20–50% increase in organic traffic to product-focused pages
- Steady pipeline of high-quality, passive inbound leads over time
*These are projected outcomes based on industry benchmarks and prior performance. Actual results may vary depending on factors such as platform behavior, creative assets, audience targeting, competition, site experience, and market conditions. Performance is not guaranteed.
Results in Motion.
Strategic, Collaborative, Transparent
Success isn’t a one-time event—it’s a process. At Primedia Digital, we work closely with you at every stage, ensuring a seamless experience from strategy to execution.
We plan each step with precision, collaborate closely to keep you informed, refine and optimize based on real-time data, and share results transparently so you always know what’s working.
1. Onboarding & Strategy (Week 1)
- Align on campaign goals, audience segments, and messaging direction
- Review brand assets and existing content (video, photography, etc.)
- Define KPIs and establish reporting expectations
- Set up tracking infrastructure (UTMs, Google Tag Manager, platform pixels/tags)
2. Campaign Build & Launch (Weeks 1–2)
- Develop and finalize ad creatives (static, carousel, and video)
- Launch campaigns across LinkedIn, Google Search, YouTube, and Meta
- Set up lead forms and landing pages for conversion tracking
- Begin initial A/B testing (copy, creative, CTAs)
3. Optimization & Reporting (Weeks 3–4)
- Analyze early performance and optimize creative and targeting
- Shift budgets toward top-performing audiences and channels
- Deliver first monthly report with results, insights, and adjustments
- Prepare roadmap for scaling successful tactics in Month 2+
4. Month 2–6: Scaling, Expansion & Performance Growth
- Ongoing creative refreshes and campaign testing
- Explore new segments, geo-targeting refinements, or additional funnel strategies
- Continued budget reallocation toward best-performing channels
- Monthly performance reporting with strategic recommendations
- Full strategic oversight and management to ensure sustained results over time
Andrea
Rhum
Senior Agency Account Supervisor
